After last year’s successful experiment livestreaming 10 Thursday night games over Twitter, for which Twitter paid $10 million, the NFL switched to Amazon to carry the 2017 season – which beat out Twitter, Google and Facebook for the rights.
Amazon is reportedly paying around $50 million for the license, which offers non-exclusive streaming rights to the games – available to Amazon Prime members, while CBS and NBC will also have the ability to stream the five games they will each broadcast. Amazon has agreed to broadcast the NFL’s ads, and will have the rights to sell a handful of slots per game as well.
While last year’s livestream over Twitter was by most measures a success, perhaps the NFL is more comfortable with a partner who isn’t steeped in accusations of politically charged censorship, tens of millions of fake users, and persistent takeover rumors. In short, Twitter is damaged goods.
That said, audience share is also of concern to the NFL; while Amazon Prime’s subscriber count is estimated at around 66 million vs. Twitter’s claims of over 300 million active monthly users, NFL executive in charge of media deals Brian Rolapp argues that Amazon should be able to find at least as many viewers as Twitter – because Prime subscribers “visit and use Amazon a lot.”
Whatever the case, it’s nice to see more a la carte options for streaming content, as cord cutters who don’t have over-the-air TV can catch at least part of the 2017 season – even if they constitute a small but growing fraction of network audiences:
It’s unclear what benefit streaming the games actually provides for a digital platform. Last year both Twitter and the NFL said they were pleased with the results of the experiment, but the games didn’t generate a huge audience: They averaged less than 300,000 viewers per minute, while CBS and NBC averaged 15.8 million viewers. –Recode
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and the axe falls
it would be nice if the zombies frequenting twatter/fakebook/google/etc. quit those platforms altogether and switched to some other, open source, organic media platform that is beyond the control of the state.
Off your topic here ZP but did you see/hear Anonymous is claiming ISIS brought down the I-85 bridge in Atlanta? They aer basing this on massive uptick in electronic transmissions from FBI Atlanta to 7 other national security agencies.
I didn’t see that heaterman – but the only places I can find which link ISIS to I-85 are kind of sketchy. Will investigate.
I saw it posted on YouTube. Of all places.
Homeboy took a hit, said “watch this” to his fellow bums, took a box, put it on his cart, set it on fire which set the plastic spools on fire.
The simple explanation is almost always correct. Anonymous is mostly weirdos with computers.
100% of the games will be streamed live and free on Kodi
Never heard of “Kodi” but now that I have, it’s a keeper.
Raul- what add-on do you use for live streaming games? I use Exodus for all shows/movies, but have not found a good live game streamer.