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Nordstrom BTFO – Ivanka Trump Clothing Line Sales Jump 346% In One Month While $JWN Lags Market

This is a perfect story for #InternationalWomensDay…

Ivanka Trump’s Eponymous women’s fashion line is in beast mode – with one month online sales exploding 346%, according to e-commerce aggregator Lyst. The massive growth comes in the same month that Nordstrom ($JWN) made a very public display of kicking Ivanka to the curb – along with boycotts from conservative-shunning Neiman Marcus, T.J. Maxx, and Marshalls.

Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Abigail Klem, the president of the Ivanka Trump fashion brand, tells Refinery29 in an interview published Tuesday. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.” TheHill

Following Ivanka’s shameful treatment by an industry which loved her before the election, White House advisor Kellyanne Conway came under fire for urging Fox & Friends viewers to “go buy Ivanka’s stuff.” And buy they did…

Nordstrom, on the other hand, isn’t doing so hot by investors – as shares have taken a nose-dive while the rest of the market skyrocketed since the election. Perhaps it wasn’t the wisest decision to cave in to pressure from pissed off Hillary voters. Instead, they should have told aggrieved liberal losers to put a sock in it while patriotically promoting Ivanka’s line. The influx of customers voting with their wallets might have done something to triage their sagging share price; and my suspicion is that Trump voters could have done far more for Nordstrom than bitter food stamp recipients who shop at The Rack.

Let’s take a quick peek in Exodus:

Based on technical indicators, Nordstrom is an “Extreme Underperformer,” sucking across the board.

And how has Nordstrom compared to the S&P 500 since the election?

 

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7 comments

  1. jtizzle

    Well done! She has worked so hard to achieve this and her dad must be proud.

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  2. dragun

    Can’t believe CEOs get so political as to turn away half the population, pure idiocy. If you’re smart, on balance you play both sides against the middle with roughly equal donations to each party. You get what you deserve – a murder share price and brand.

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  3. john_galt

    I bet she can give a mean BJ

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  4. stockslueth

    If the government was smart they would sell her stuff in the visitor gift shops. But you know that will never happen. Sad!

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  5. uglyflint

    Galt real classy CornHole King.

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  6. agathon

    Soros, global court jester, in repose
    http://pbs.twimg.com/media/C4XNDxHW8AADoeH.jpg

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  7. The Maven

    I bet Galt has her picture on the ceiling over the bed.

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    • 0 Deem this to be "Fake News"

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