Fitbit Shares Running Like A Usainian Bolt on Renewed Rumors of Nike Takeover

This rumor makes the rounds about once a month, and traders go apeshit, bidding FIT shares up like it’s not a shallow-moat wearable good:

Nike rumored to takeover Fitbit.

It would be a dumb purchase by Nike, but then again Beats By Dre was a dumb purchase by Apple and look, it went through!

Look for Fitbit to rally for a few days off the news, then fizzle, like every good-intention attempt for the soda and beer drinking American to lose their well-established gut.