Advisors Are Missing Out on The Snapchat Revolution

Listen to me: I am a dangerously handsome man who lives the champagne lifestyle. The exotic lifestyle of Raul Santos has been documented for years over on Instagram, but now it is live via Snapchat. These are incredible times to be a business man but, per the usual, advisors are 15 years behind the trend. But fret not, purveyors of investment advisory, your pal Raul is here to help you get on your feet. Here are a few secrets to using Snapchat as podium for promoting your firm.

Build a story. When you add a video to ‘my story’ it saves the video for 24 hours. Then when any of your followers open Snapchat on their phone they can watch your story. If you only send snaps directly to people (like a dick pic or something) then it will only go to the people you hand pick. Be aware people can screenshot your snaps, so lay off the dick pics, Ron.

Share your Snapchat name across your other social media channels. There is no discovery mechanism on Snapchat. The only way for people to find you is by sharing your username. You can add your name to your Twitter bio or Facebook account. People who want to find you now have the option.

Be interesting. If your snaps suck, no one is going to watch them. It is important to know the demographic of Snapchat which is predominantly ages 14-19. You might ask yourself, “Why do I want to communicate with insolent children who are wholly absorbed in their phones and making zero contributions to society?” You are an advisor of wealth. These kids might not b ready to invest with you now, but you are planting seeds during formative years. Just think of what you would tell yourself if you could go back in time, what would you say?

You are going to see more of the investing community using this platform to share ideas. I have struggled for years to share what I am looking at when trading NASDAQ futures live but with Snapchat I can drop live commentary to my people without any friction. It is super clean.

If you want to see how I am utilizing the platform, follow me at Vcali. Snapchat is blazing into 2016 and before long your name will be claimed. Get on there and check out how I am living—occasionally on the fringe but always extremely good looking.