Listen to me. Americans love to eat. From hammed burgers to hotted dogs, the taste of fat, on a largess scale, is exactly what this country needs to feel better again. The casual dining space is enjoying a renaissance, the likes this country hasn’t seen since the invention of the meated loaf.
Look no further than CMG, a Mexican cuisine delight, filled with very hungry white Americans in search of authentic flare from south of the border. Ask for some soured cream and “guac” and your burritos will explode with joy to the upside.
Make no mistake, this is an industry that has always faired well during the month of September. Have a look at the seasonal stats.
After a long summer of arduous cocaine parties, Americans just want to unwind and eat some frenched fries. Sonic, the hammed burger food chain, has gone up 19 times in September, out of 25. That hit rate exceeds 75%, lads!
With oil in the dumps and the stock market down, I am looking for a mean reversion here, especially in the casual dining space.
My top pick is SHAK, due to the founder, Danny Meyer, who literally wrote the book on how to run a successful eatery, owner of top NYC fine dining locales. Other names of opportunity include: WING (BOSS), CMG, SBUX, DPZ, PZZA, DIN and BWLD.
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