Shares of flailing social media experiment Yelp have been up as much as 8% this morning after PC Magazine reported Amazon now includes Yelp results in Echo. Echo is the cylindrical robot-speaker-thing that Amazon is using to physically infiltrate the home.
Keep an eye on how investors treat this spike in share price ahead of Yelp earnings, set for release October 28th after market close. My primary expectation is many will use this lift as an opportunity to cash out—so expect a fade.
I still like Yelp. I used it this weekend to find coffee and food. It is indispensable for me, especially when travelling. But the stock has been a relentless murder hole.
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Don’t you think that sooner or later Facebook will integrate a “rating” service into its website?
Figure they have the data available to mine and info will be much more objective. As a former restaurant owner I can tell you that YELP reviews are manipulated by owners and their competitors at minimum.
I could see that happening. I just like the Yelp app. It works well for finding places fast. If someone offered something as easy then I would have a go at it.