I can appreciate a good yarn, just like the next man. All of the iPhone 7 hype of a few weeks ago, which provided the shares of AAPL with great succor, was apparently a fiction.
Upon the launch of the iPhone 7, Gene Munster, analyst at Pipe Jaffray, said the lines for the iPhone 7 were shockingly small — in comparison to previous launches. Gene literally goes out to the NYC flagship store and counts the people on line. He said there were only 400 people on line, compared to 650 for the iPhone 6s and 1,880 for the iPhone 6.
Then today a German research firm, GFK, said sales during the weekend launch for iPhone 7 and 7 Plus were down by 25% Y/Y — compared to the first weekend of the 6S and 6Plus.
Last night, Digitimes reported chip orders for the new phone were down sharply — off by 20%.
Apple has requested its manufacturing partners stock ICs for a combined 50 million iPhone 7/7 Plus units in the third quarter of 2016, and another 45 million units in the fourth quarter, according to sources at analog chip firms. The estimated volume for the first quarter of 2017 has reduced to 35-37 million units, said the sources.
If it weren’t for the fact that Samsung’s new phone is literally blowing up and causing fires, Apple shareholders might’ve been a little worried following these reports.
As such, shares of Apple are off by a whole 1.5%. Whoa. Look at below, fuckers.
AAPL is higher by 4.4% over the past month — one giant circle jerk.
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