When was the last time you’ve been to one of these stores? Talk about absurdity. More than 80% of the real estate is dedicated to stuff no one wants or buys. They sell all different types of NBA gear and cheesy Nike shirts with infantile slogans on them. Their sneakers are overpriced, wholly dependent upon Nike. For the most part, Footlocker has ignored Underarmour.
Essentially, Footlocker is a proxy for the NBA. I know ratings were up this year. But that was only because of the Warriors magical season. The overarching trend for ratings is lower. The attendance growth is lackluster and unimpressive, given the immense media dedicated to this sport.
Back in April, I posted this quick note about FL being a short. I’ve been meaning to complete my research on it, but have been too busy as of late.

This company caters to an urban audience, whose median incomes have gone nowhere over the past decade. However, the price for their ridiculous, made in a Vietnamese Thai sweatshop, sneakers have soared. Some of these rubber shits sell for upwards of $200 now. It doesn’t take a genius to figure out this dichotomy between price point and target customer is unsustainable.
Since 2012, the market has assigned a very premium valuation to FL, more than 40% higher than historical averages. Yet, looking at today’s earnings, growth is slowing.
Reports Q1 (Apr) earnings of $1.39 per share, excluding non-recurring items, in-line with the Capital IQ Consensus of $1.39; revenues rose 3.7% year/year to $1.99 bln vs the $2 bln Capital IQ Consensus.
First quarter comparable-store sales increased 2.9 percent. Company’s gross margin rate remained stable year-over-year at 35.0% of sales.
“We are focused on productivity as we work to drive top line sales, and we remain confident that we can achieve a mid-single digit comparable sales gain and a double-digit earnings per share increase for 2016.” (FY16 EPS Capital IQ consensus +10.7% YoY).



Revenue growth stands at 3.7%. They are tethered to the hip to a sport that has lost momentum and is in decline. Their main product has inflated in price to the point that it attracts criminal activity and in some cases murder. Demographically, the company is fucked, based on wage malaise and sneaker inflation. The majority of their real estate is dedicated to selling jackass Jerseys and NBA paraphernalia.

Just based off historical metrics, this stock should be 40% lower. But the problems at FL are much deeper than valuation. They’re tethered to a sport in decline, one that might look very bleak 10 years hence. I have no position in FL and only enjoy, as an avocation, to see it trade lower.
NOTE: This is a mall based retailer, which is a huge negative unto itself, due to drastically declining foot traffic and sales at these brick and mortar relics.
UPDATE: During FL’s conference call they revealed Q1 basketball comps were down mid single digits.
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