Back in the 1970s inflation was something people live with until the Fed finally got tough and spiked rates. There was oil crisis that began in 1973-74, which started the economic doom, and it ended in 1979 after the Iranian oil embargo of the US and its partners. This had everything to do with war and Israel and the Arab States protesting us. They inflicted this upon the west. This time around, we are inflicting it upon ourselves, but not just with oil — but with an entire array of necessary natural resources that is completely open ended. Back in ’74 we had Kissinger smooth things over with the House of Saud. This go around we have Zelensky and Blinken on team “Fuck Russia” and there seems to be no end to both the war and also the self imposed embargo.
So how did the 1973 oil crisis treat markets?
With vigor and tenacity, culminating in the second longest bear market since the Great Depression — -48% peak to trough.

I gathered some snippets of this time across the web for you to peruse.
Beyond the oil crisis, rising energy costs were only one manifestation of the great inflation that ripped through the economies of the West during the 1970s. Prices rose for several reasons: expansion of government spending on social programs and the war in Vietnam; low interest rates established by the Federal Reserve Board, which encouraged more borrowing by businesses; rising energy costs; and, in 1971, the end of the Bretton Woods monetary system linking the value of the U.S. dollar to the value of gold. The result was skyrocketing consumer prices that outpaced wage increases for workers. Nixon responded by applying artificial wage and price controls to the economy in 1971. They began to produce shortages until, when they were lifted after 90 days, prices skyrocketed again.
AND THIS:
“It was so painful,” says William M.B. Berger, chairman emeritus of the Berger Funds, “that I don’t even want my memory to bring it back.” Avon Products, the hot growth stock of 1972, tumbled from $140 a share to $18.50 by the end of 1974; Coca-Cola shares dropped from $149.75 to $44.50. “In that kind of scary market,” recalls Bill Grimsley of Investment Company of America, “there’s really no place to hide.” Sad but true: In 1974, 313 of the 318 growth funds then in existence lost money; fully 123 of them fell at least 30%.
“It was like a mudslide,” says Ralph Wanger of the Acorn Fund, which lost 23.7% in 1973 and 27.7% more in 1974. “Every day you came in, watched the market go down another percent, and went home.”
Chuck Royce took over Pennsylvania Mutual Fund in May 1973. That year, 48.5% of its value evaporated; in 1974 it lost another 46%. “For me, it was like the Great Depression,” recalls Royce with a shudder. “Everything we owned went down. It seemed as if the world was coming to an end.”
This guy published his diary from the 73-74 crash.
January 14 (Dow, 840)
There’s no consensus on what the new year will bring. Analysts can’t seem to agree on anything, and they load down their predictions with qualifications. Says Barron’s columnist Alan Abelson: “Never have so many said so much to such little purpose.”
But can you blame them? The oil cutoff is having profound economic effects, but how deep it will cut into the country’s industrial muscle is unknown.
The sight of cars lined up for blocks waiting to buy even a few gallons of gasoline is unsettling. The desire of investors to buy stocks seems to be drying up with each trip to the pump.
October 1 (Dow, 605)
Capitulation.
A story in Fortune titled “A Case for Gloom About Stocks” lays the blame for the bear market on inflation and says the fall might not be finished. In the course of a few months the anticipated rate of inflation for 1974 has risen from 5% to 8% and new projections are coming in even higher.
The prime lending rate of banks stands at a prohibitive 12%, and rumors circulate on Wall Street that another Arab oil embargo is in the works.
Fortune sees more gloom and doom ahead–this from the magazine that less than two years earlier had proclaimed, “The flush of robust prosperity is suffusing the economy.”
October 4 (Dow, 585) (THIS WAS THE BOTTOM!)
Another down day–the 11th in a row.
In the past three sessions, the Dow industrials sank below the 600 level. Now there seems to be no bottom, and the sense of defeat on Wall Street is almost palpable.
Word on the floor of the New York Stock Exchange is that some institutional stock portfolios are for sale in their entirety.
But Friday, October 4, becomes, figuratively speaking, the last down day.
On Monday the Dow will rebound smartly, and go up again on four of the next five days.
The bear market of 1973-74 is over, 21 months after it began. At 585, the Dow industrial average is off 44% and won’t regain the 1051 level set on January 11, 1973, for another eight years.
And all around lies the wreckage left by the financial storm.
You can buy McDonald’s for $21 (down 72% since Jan. 11, 1973) and Coke for $46 (down 69%). If Disney was a good value when its P/E stood at 70, on this day it’s a steal at only 13 times earnings. Avon, down 85%, saw its P/E plop from 63 to 9.
No longer will investors refer to such stocks as the Nifty Fifty.
For that matter, a lot of people will never dip their toe in the stock market again, and those who do stay in will bear invisible scars from this experience for decades.
Inflation rate during the 70s (far left)

Conclusion:
The average stock is down 30%+ peak to trough and many many great stocks are down 70%. However, the SPY is down 14% YTD and down 2% over the past year. The self imposed embargo hasn’t even taken a toll yet, as Europe seems to be playing themselves retarded by banning Russian oil and then buying Russian oil from India and Hungary at marked up prices. Nevertheless, there are other commodities at play here and food. The whole things wreaks of havoc and it’s not going to end soon. And that is the important fact here: time. Many traders believe this crisis will end quickly just like the others and before you know it we’ll be back to record highs.
WRONG.
This inflation and supply shock boogeyman is here for years. Eventually, just like in ’74, we will put in a bottom and learn to live with inflation, but only after the last bull has resigned himself to exile. Down 14% for the year isn’t even a bear market. Brace yourselves for much much worse.
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