As some of you know, I’ve been blogging, in one form or another, since 2003. I’ve always had an impetus for the written word and I’ve been at the forefront of financial blogging since 2006. Over the years, markets have undergone tumultuous pops and drops, to borrow a phrase. As the proprietor of one of the most widely read financial blogs in North America, I am privy to see, first hand, important trend shifts, such as demographics of the reader, the device from which they access the site, locality, and most importantly– if they bother to come at all.
Anyone in the digital media business will tell you that when traffic is all new highs, people are wrought with an overwhelming sense of remorse for being long equities. Hence, they visit the site all day long, in great numbers, to get insight into whatever the hell is haranguing the market that day. During periods of hedonism and excess, the idlers of the reader class are out drinking champagne over Delmonico steaks, laughing it up, throwing mashed potatoes at those professing caution.
I will have you know, during these insatiable periods of wanton ecstasy, traffic at the site plunges, causing everyone who writes here to become apathetic and to idle a bit more, just like the reader.
There is a concatenation between these two things, traffic and the direction of the market, and it is predictive.
BEHOLD the traffic on iBankCoin during the week of February the 8th, 2016, also known as the recent bottom in equity and commodity prices. I compared it to the same week last year, to give you a point of reference.
Now look at traffic from last week, the week of May the 30th, 2016.
Notice how the traffic sucked wind, in spite of the fact that yours truly brings the fire every single day? Indeud.
Now have a look at the VIX index, which measures volatility. This is a fancy way of saying when the shit hits the fan, this thing goes up. The high point of volatility correlates perfectly with web traffic, a concatenation indeud.
Now that volatility is low and markets are high, a great majority of people are, irresistibly, drawn to the market–like flies to a black light behind an electrically charged metal grid. This process will repeat itself until the end of time, with mawkish redundancies. Resist the temptation of comporting yourselves like the bipedal primates that you are.
Board the ark or get in the gold mine.
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