Jefferies is out with a bullish note today, exclaiming the virtues of Pokemon Go and how it will transcend ordinary stupid app store chicanery and morph into a money making machine, on pace to gross $2b over the next year. Basically, no one really knows how Nintendo will monetize this insanely popular app, segueing into new games and monetization schemes. But they have a huge winners on their hands and the stock is likely to continue trading up. Prior to this recent run, markets had priced the Pokemon Go app at zero, something Jefferies believes is inherently and overtly stupid.
The downside risk is some idiot mowing down a parking lots filled with elderly people, in search for a squirtle.