BACK IN BUSINESS: $CMG TO REOPEN NORTHWEST RESTAURANTS

After voluntarily closing 43 restaurants in Seattle and Portland due to reports of E. coli, Chipotle Mexican Grill plans to reopen all the locations in the coming days. According to their Business Wire health officials see no ongoing risk from the incident.

The company handled the poisonous gut rot (aka E. coli) well. Despite only eleven locations being linked to the reported outbreak, they closed all 43 Pacific Northwest locations and rage cleaned them. They also stayed in front with Public Relations.

They needed strong execution on the crisis-control front. Shares in the burrito and fiesta bowl maker are down at annual lows. With any luck this whole incident will fade, and the working American will return to pounding out their Mexican fare on the regular.