My son loves to eat at Chipotle. He’s a grown man, so I can’t stop him from driving to that denizen of ill repute for lunch — but even he won’t go near the place after the latest norovirus news.
I don’t think there has ever been a case like this before, in corporate history. We’re seeing a great brand tarnished and ruined due to food safety issues and the company is utterly rudderless. They cannot stop it, or even tell us why it’s happening. It’s like an invisible hand is out there, targeting Chipotle, at random restaurants, making people sick. If I was tasked with investigating this, I’d be looking into corporate sabotage.
For us, as consumers and potential shareholders, CMG is toxic.
This latest norovirus breakout has come at the worst possible time. The company just started to turn the corner on revenues and earnings, after two years of hell.
Being the largest non-GMO food chain in America, I’m rooting for them. But can they recover? The last time I visited a Chipotle (last week with my son), the Princeton eatery was COMPLETELY empty, and it was only 5pm. In the past, that store would be brimming with people, with a line stretching outside the store. Now, no one even goes there. Sad!














