Has anyone uses this thing? What’s with the K spelling of ‘cold’ anyway? It’s very KLAN-like. It’s funny how the Keurig craze came and went. When it first came out, I went bonkers for it. I used it 5 times per day, until I realized I was brewing algae into my coffee. Now I just use freshly ground beans and a french press. It does not get better. Some people like the pour over technique, which is fine too. Either way, the whole K-cup, Nazified version of coffee frenzy– that swept America off her feet, is gone.
Keurig Kold, released last year, was the company’s big bet that it could duplicate the success it had with single-serve coffee machines. The idea was to let customers make their own soda at home, providing an alternative to SodaStream machines. Coca-Cola Co. threw itself behind the effort, agreeing to buy a stake in the company. Coca-Cola Chief Executive Officer Muhtar Kent said last year that the Keurig Kold might be a bigger hit than the company’s original coffee machine.
Instead, reaction to the device was underwhelming, according to Stifel Financial Corp. That raised concerns that it would become at best a niche product. JAB and other investors then stepped in to acquire the company for about $14 billion and brought in a new CEO. Coca-Cola, which at one point had a Keurig stake of about 17 percent, was bought out by JAB and made a small profit on the investment.
“We are grateful to all of our consumers who have supported our company in the innovation of single-serve beverages,” Suzanne DuLong, a spokeswoman for Keurig, said in an e-mail. “Reimagining how beverages can be created, personalized and enjoyed will continue to guide Keurig’s strategy into the future.”
This cancelation is good news for SODA, who still makes believe Americans are interested in drinking soda pop.
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Didn’t they field test this thing?
Nobody is going to make their own soda at home. They’re too busy. And the people who still drink soda are not the people who want to make it at home. People will make coffee in the morning, because it’s the first thing they do when they get up, and they can’t wake up fully without coffee anyway. After they drink their coffee and are awake, they are off and running. Every food or beverage from then on, needs to be instant and automatic.
Making coffee is plenty enough. No one wants to make any more beverages than that. Why did it take thecompany so long to find that out?
I’m observing the ham & egger class slowly turning against the soda pop. I can’t tell you how many colleagues used to walk about with tall styrofoam cups of soda from the beginning of the day till the end. Seems that black coffee, unsweetened tea, and water are now the trend…