My own experiences with advertising through the Twitter network was a miserable one. I’ve outlined my dramatic battle with the Twitter corporation back on December the 15th. The magnitude of Twitter’s incompetence with my small, yet eager budget, was startling and it seems I am not the only one who thinks so.
In a CNBC interview, an RBC analyst said there is significant momentum by advertisers away from Twitter. It is very likely, large buyers of internet ads had a similar experience to the one that I endured. As such, the stock is plunging again.
I think it’s clear: Jack Dorsey should be forthwith removed from the C level suites at Twitter. The monetization of such a valuable asset should be something easy to do. News organizations should be forced to subscribe to a premium account for a nominal fee. There should be a greater outreach effort to users, using surveys, to assist users extract maximum value from the platform, customized to their interests. Quite frankly, the Twitter juggernaught has never been and never will be as big as Facebook. But there should be a path by which management could effect redeemable change and to forge a path towards profitability.
This much is clear: the current management team are wholly incompetent and should be replaced. Even monkies could do better.
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I respect and appreciate your personal experience but I would like to see @howardlindzon and @jeffmacke weigh in on the debate. You can’t go by me, as I’ve confessed to Jeff Macke, I am the anti-demographic. I would pay to use @TWTR. I’m not an entrepreneur in this lifetime.
Do you know what the best part of today is? With Draghi and Kuroda shooting their Bazookas. The FOMC raising not lower. RBA, BoE, BoC all on hold. I am not going to have to focus in on Central Bank Analysis and actually get to move back to Micro for awhile. BTW Micro Conditions are SO UGLY. Long Gold best play imho…but I am a Bear.
Another way Twitter would be able to generate a large amount of revenue is to make it’s platform a digital advertising agency. Here’s an example: Nike tells LeBron James to tweet about his new shoes.
The majority of LeBron’s followers are who advertisers, for decades and decades, have sought to target upon. Where Twitter makes money is that they charge Nike a rate based on some metric or agreement (flat amount, amount of followers LeBron has, how many times he Tweets, etc.).
NIRP is a tax on cash… 2016 is the year of Tangibles
Other than a buy out, it’s over.
Good post. TWTR desperately needs new leadership.