iBankCoin
18 years in Wall Street, left after finding out it was all horseshit. Founder/ Master and Commander: iBankCoin, finance news and commentary from the future.
Joined Nov 10, 2007
23,408 Blog Posts

Never Sell Short Hamburgers

I never quite understood why some of you disliked HABT. I guess it’s because you didn’t like the buns, or maybe the catsup. Too many carbs for your liking. The idea of selling short HABT is treacherous to me, on a multitude of levels.

For one, considering the demographic HABT is catering to, it’s literally impossible for this business to fail, long term. They’d have to be supreme idiots to not make selling fatty meat to Americans a successful venture. The core of the HABT story, as well as SHAK, is the vanguard assault on the catamites who sell rubber hand-burgers: MCD. They are part of a cadre of higher end hamburger chains that were built for the sole purpose of deposing the old guard, both Burgered King and McDonald’s.

Now listen to me closely. It’s never a good idea to suggest someone “sell short HABT” if and when it breaches a magical price level. People, this is a real business in a very real and hungry world. Like a quality Bordeaux, some ideas take time to ripen and develop into something special. This, my distinguished guests from the internets, is exactly that.

Aside from my renewed confidence in HABT, I am boolish as hell on QIWI, YNDX and NDRM here. The only move I’ve made, as of today, is sell out of the remainder of my WRE position. I feel rates will climb. Therefore, REITs will suffer.

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17 comments

  1. ecchymosis

    First time visit at HABT the other day – far superior to In and Out Burger. Look forward to SHAK opening on West Coast.

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  2. rangersfan

    I am going to give WayBack Burger a try this weekend, will report back my findings.

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  3. thomasjefferson

    Good Dr., Do you have a price in mind for jumping into SHAK or are you, to strain the Boudreaux analogy to the breaking point, intending to let it breathe a bit? I’m leaning towards the latter but acknowledge my limitations in these matters.

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    • Dr. Fly

      I refuse to buy SHAK above $35. Mrs Fly is already mad at me for not buying it for her. But she knows nothing about price to sales ratios and should mind her business.

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      • top dawg

        Even $35 might be too rich an entry for regional cheesed burgers and milked shakes.

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  4. traderconfessions

    If your thesis is correct then MCD and BK customers must become HABT customers. Customers of the former must care more about price than quality since there is no other explanation why people eat that cheap burger crap. There are many HABT competitors and more to come so it will be interesting to see what unfolds.

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  5. zuul

    Once all of America is forcibly made vegan and gluten-free your hamburger stocks will be price-free.

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  6. budh

    Minimum wages are going up in many areas. Hamburger prices will be going up too.

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  7. pyromonoxide

    Go HABT!

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  8. carolina

    started a position in PLAY today-like their strategy and product

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  9. one-eighty

    I think these “high end” hamburger chains have a limited upside. It is not that hard to make a good hamburger. I live in a medium size city and I can think of a dozen places a short drive away that make great burgers.

    They hope that there is a space between the Micky Dees of this world and the local pub that makes great burgers, but people who choose to pay more for good quality have a lot of choice and many of them would shun the idea of going to a national franchised outlet, where you suspect that products are made down to a price instead of up to a quality.

    I’ve been to several of these mid level chains and it doesn’t take much for you to decide that they are nothing more than mutton dressed up as lamb.

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    • matt_bear

      i’m in agreement on this. In my area, high end “fast casual” burger chains are popping up all over the place much like 2011-2012 self-serve ice cream shops.

      Smash Burger, Rok Burger, Burger-Fi, Burger 21, Char Hut, One Burger. The list is fucking endless.

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  10. matt_bear

    some say McDonald’s is the walmart of food. How can SHAK or HABT take them down? Especially when the majority of their sales is international now.

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  11. jpmorgains

    HABT is the bomb diggedy.

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  12. pipeguy

    Stealth burger play. GTIM Quality beef and potatoes with a drive through window.

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