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Five US Airports Doing Great Things with Concessions

(via crankyflier.com)

Getting back to speed with a new baby in the house isn’t easy, so I’m posting one more guest post today to help me catch up. (Besides, I need time to read through all the American Airlines changes as well as the FAA reauthorization bill for posts next week.) This one is from a familiar face . . .


My frenemie Brett “Cranky Flier” Snyder begged me (ok, he just asked) to write a guest post for his tiny, insignificant blog. Normally, I would have just ignored Brett’s email (which I do 98.7% of the time). But he and his lovely wife delivered my baby avgeek niece or nephew, so I relented.

I had one of the best jobs in the world – airports and security editor for Aviation Week magazine. That, along with being a judge the past four years for Airports Council International-North America’s annual concessions contest and my extensive world travels going back to when I was 5, has given me a fine appreciation of what I like to see in airports when it comes to concessions.

I’m old enough to remember the days when airport concessions consisted of “Newstand,” “Restaurant,” “Snack Bar” and “Gifts.” but oh, how times have changed!! This change has come for two reasons.

One, as airlines have merged and cut routes and frequencies, they are paying airports less in landing fees and rent. Two, because of post-9/11 security changes, travelers are spending more time in airports, and they’re demanding more sophisticated food/beverage and retail options. So below are my five picks for airports doing great things with their concessions programs.

 

    • San Francisco International Airport – I’ve had the chance to see my original hometown airport evolve over the years, and I love the changes. Among its treasures, this airport has a full-service medical clinic and a world-class art museum. As I write this, I haven’t been to the new Terminal 2, so nothing in there is in this post. But great food options abound: Andale Mexican Restaurant, Boudin’s Bakery and Café, Tomokazu and Peet’s Coffee. Retail options are U Threads (sells clothing and items from Bay Area universities), Aviator Books, Coach, and Ghiradelli.

 

    • Phoenix Sky Harbor International Airport – This has always been one of my favorite airports because of features like free Wi-Fi, two pet parks, and one of the first cell phone lots in the country. Terminal 4 (home to Southwest Airlines and US Airways) has some great food choices: Blue Burrito Grille (restaurant and carry-out), Paradise Bakery and Café, Einstein Bagels and Quiznos. On the retail side, check out A to Z Kids, In Celebration of Golf, and See’s Candies.

 

    • Chicago Midway Airport – I have actually scheduled some of my Southwest Airlines trips to go through Midway because I love the shopping options there. The main concessions area has an actual sense of place. Food choices include Harry Caray’s, Nuts on Clark (I’d kill for this popcorn), Ben & Jerry’s, and McDonalds. Available retail choices are House of Blues, Discover Chicago, and Kids Works.

 

    • Dallas/Fort Worth International Airport – I did an insider’s tour of this facility a few years ago and had a grand time. This is a very passenger-focused airport, with concessions including free Samsung lounges (with seats, outlets and Wi-Fi) and the giant Shop 24 vending machine that sells everything from diapers to Caesar salads. I’m also a big fan of the La Bodega Winery, Cereality Breakfast Bar, Dunkin Donuts, and Au Bon Pain. Retail options include my beloved Bijoux Terner (everything is $10!), Natalie’s Candy Jar, Official Dallas Cowboys Pro Shop, and Bose.

 


I appreciate Brett allowing me to blog on one of my favorite topics. You can follow my musings over at AviationQueen.com and follow me on Twitter at @AvQueenBenet.

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XXX {SHOCK VIDEO} AT LEAST 70 KILLED(!!) IN EGYPT SOCCER RIOT XXX

 

Al-Ahly players escaped from the field as fans of Al-Masry rushed to the pitch [AFP]

At least 73 people have been killed in clashes after a football game in the Egyptian city of Port Said, medics say.

About 1,000 others were injured in Wednesday’s violence, including police. At least two players suffered light injuries.

Fans of the winning al-Masry team flooded the field seconds after the match with al-Ahly, Egypt’s top team, was over.

A security official said the fans chased the players and cornered their supporters on the field and around the stadium,
throwing stones and bottles at them.

Thousands of supporters covered the field, as seen in a video posted online.

“This is unfortunate and deeply saddening. It is the biggest disaster in Egypt’s soccer history,” Hesham Sheiha, deputy health minister, said.

He said most of the injuries were caused by concussion and deep cuts.

Al-Ahly football players were trapped in the changing room along with supporters. Riot police were sent in to drive the rival crowds of fans back.

‘War, not football’

Field Marshal Mohamed Hussein Tantawi, the head of the country’s ruling military council, sent army helicopters to transfer al-Ahly football players and injured fans from Port Said.

Private cars helped to shuttle the injured across the city to hospitals.

“This is not football. This is a war and people are dying in front of us. There is no movement and no security and no
ambulances,” al-Ahly player Abo Treika told the team’s television channel. “This is a horrible situation and today can never be forgotten.”

The Muslim Brotherhood, the country’s largest political force,  accused supporters of ousted President Hosni Mubarak of instigating the violence.State television announced that parliament will hold an emergency session over the violence. State prosecutors  ordered an investigation into the pitch invasion and the violence that ensued.

“The events in Port Said are planned and are a message from the remnants of the former regime,” parliamentarian Essam al-Erian said in a statement on the group’s Freedom and Justice Party website.

Al-Ahly’s supporter club, Ultras, said on their website that they would head to Port Said later in the evening.

Al-Masry team won a rare 3-1 against Al-Ahly.

The two teams have a long history of bad blood, and clashes have erupted in recent years between their fans.

Al Jazeera’s Rawya Rageh, reporting from Cairo, said several football games after the revolution have witnessed violence due to the absence of police forces.

“In the security vacuum that has lasted since the revolution, the police force has basically disappeared from the street after their notorious performance during the revolution.”

A match in Cairo on Wednesday evening was interrupted following the news of the deaths in Port Said. Television  footage showed a big fire behind the supporter stand at the Cairo stadium.

The Premier League, which the games were part of, was suspended indefinitely.

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FLASH: NEW JERSEY COLLEGE LOCKED DOWN DUE TO ESCAPED INMATE MANHUNT

shane hopkins mug shot 

MAYS LANDING, N.J. – February 1, 2012 (WPVI) — A college in Atlantic County, NJ has been locked down as police try to track down an escaped prisoner.

Security officials at Cape May Community College, Mays Landing Campus confirm that the campus was put on lockdown Wednesday beginning at 12:30 p.m. while police searched for a man who escaped from Hamilton Township Police Tuesday night.

People are not being allowed to enter the campus and are being asked not to leave. If they do leave they are not being permitted back on campus.

Shane K. Hopkins, 38, escaped from the custody of Hamilton Township Police on Tuesday night as he was being transported to the Atlantic County justice facility in Mays Landing for a hearing.

He was a prisoner of South Woods State Prison in Bridgeton, N.J. and had been in custody since April 27, 2011 on several charges, including burglary and eluding police.

Hopkins is 5’3″, 135 lbs with blue eyes and brown hair. He was wearing an orange jumpsuit and handcuffs when he escaped.

An alert on the college’s website says Hopkins may now be wearing a white flannel shirt and gray sweatpants.

The alert reads:

“A lockdown is in progess at Atlantic Cape’s Mays Landing Campus. Stay indoors until further notice; do not come to campus at this time. Police are pursuing escaped inmate near campus. Escaped inmate is wearing white flannel shirt and gray sweatpants. Updates will be provided as available.

“To stay updated with essential information on weather-related closings and other up-to-the-minute bulletins, sign up for TxtAlerts or find us on Facebook. Please contact your instructor or view the list of instructor cancellations for individual courses.”

Police say anyone who spots Hopkins should immediately call 911.

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FRACKING FOR THE TRUTH: ‘Gasland’ Filmmaker Arrested at Capitol Hearing $UNG

By JOHN M. BRODER – NEW YORK TIMES
Capitol policemen cornering the filmmaker Josh Fox at a House subcommittee session on fracking.Courtesy of EarthworksCapitol policemen cornering the filmmaker Josh Fox at a House panel’s hearing on fracking.
Green: Politics

Josh Fox, whose HBO documentary “Gasland” raised questions about the safety of the natural gas drilling technique known as horizontal hydraulic fracturing, was handcuffed and led away on Wednesday as he tried to film a House Science Committee hearing on the topic.

The Capitol Police said that Mr. Fox, whose film was nominated for an Academy Award last year, was charged with unlawful entry and was being dealt with at Capitol Police headquarters. A spokeswoman for Mr. Fox said she had no further details as of early Wednesday afternoon.

Mr. Fox brought a crew to film a hearing of the energy and environment subcommittee that was looking into an Environmental Protection Agency finding that fracking, as the technique is popularly known, was probably responsible for groundwater contamination in Pavillion, Wyo.

Mr. Fox is preparing a sequel to “Gasland,” which has contributed to widespread concern about fracking, which uses large volumes of water and chemicals under high pressure to free gas deposits from underground shale.

The chairman of the subcommittee conducting the hearing, Representative Andy Harris, a Maryland Republican, objected to the presence of Mr. Fox and his crew as well as another crew under contract to ABC. A committee chairman has the discretion to bar cameras from hearings, according to a committee aide.

The hearing was broadcast at the committee’s Web site. Mr. Harris said the two crews did not have proper media credentials.

Representative Brad Miller, the ranking Democrat on the subcommittee, asked that the crews be allowed to stay and called for a vote. After a recess to round up more members, the Republicans prevailed and the cameras were barred.

“This is a public hearing!” Mr. Fox shouted as he was led away, according to several news reports. “I’m being denied my First Amendment rights.”

SOURCE

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So, Just How Safe Is Your Ship?

Giuseppe Modesti/Associated Press
By 

IN the wake of the Costa Concordia catastrophe on Jan. 13 that killed at least 17 people and raised troubling questions about the ship’s captain, many tourists are wondering: How safe am I on a cruise?

Well, the chance of dying in a cruise accident is small. From 2005 to 2010, about 100 million passengers took cruises, and there were 16 deaths attributed to marine accidents, according to the Cruise Lines International Association.

But the Concordia, which ran aground off the Tuscan coast of Italy a few hours after departure, has the cruise industry on the defensive. “All of our members recognize the seriousness of these events,” said Christine Duffy, president of the Cruise Lines International Association, in apress briefing last month.

Still, no regulatory changes have actually been made, though there has been plenty of discussion about the growing size of ships and the 24-hour window after boarding in which ships must run safety drills.

At the time of the deadly wreck, just off the coast of Isola del Giglio, about 3,200 passengers and 1,000 crew members were aboard the Costa Concordia, a massive vessel owned by a subsidiary of Carnival Corporation.

Some travel industry experts say the sheer size of the Concordia and other cruise ships may pose greater evacuation challenges because of the large number of passengers, but cruise officials point out that regulations have kept pace with the size of the ships. Evacuation routes and safety equipment, including the size and number of lifeboats, are “scaled in accordance with the increased size of the vessel,” said Capt. William Wright, a senior vice president at Royal Caribbean International, at the briefing convened by the Cruise Lines International Association.

There is no indication that size was a factor in the Concordia accident, but the 24-hour window for safety drills is being scrutinized. Some critics argue that the window should be tightened so that passengers will be better prepared in case an emergency strikes early on, as it did on the Concordia. Unlike airplane safety announcements, which take place before takeoff, cruise drills aren’t required before the ship leaves the dock. The Concordia passengers who had boarded before Civitavecchia had already been through the drill, but nearly 700 passengers who joined the ship there had not. The next drill had been scheduled for the following day.

While the Carnival Corporation said it will do “a comprehensive audit and review” of safety procedures, at least one other cruise line, Prestige Cruise Holdings, the parent company of Oceania Cruises and Regent Seven Seas, has announced that it will hold drills on the day of departure. Previously, those drills were occasionally held the next morning.

The Concordia tragedy has focused attention on safety and operating standards, but there are other concerns that passengers should keep in mind.

VIRUSES

Cruise passengers are more likely to get a stomach bug than face shipwreck. Last year, there were 14 outbreaks of gastrointestinal illnesses on 10 ships, affecting hundreds of passengers, according to the Centers for Disease Control and Prevention. The illnesses included the highly contagious norovirus.

Cruise companies increase cleaning and disinfecting procedures if there is an outbreak, including scouring “high-touch” areas of ships, like banisters and elevator buttons. But such measures can’t prevent a sick passenger from infecting others. According to the C.D.C., the best defense against catching a stomach bug is simple: keep washing your hands, avoid shaking hands during outbreaks and use alcohol-based hand sanitizers.

CRIME

Crime on cruise ships has become such an issue that in 2010 Congress passed the Cruise Vessel Security and Safety Act. The law mandates reporting of kidnappings, sexual assaults and other crimes and requires vessels to be equipped with cabin peepholes and video surveillance systems, among other security measures. Last year, the Federal Bureau of Investigation closed 16 investigations involving crime on cruise ships, 13 of which were sexual assaults, according to data posted online by the Coast Guard. But that doesn’t represent the total number of incidents reported to the F.B.I., including any still-open or pending prosecutions.

While it’s easy to let your guard down on a cruise, travelers shouldn’t assume they’re safe just because they’re onboard, said Charles R. Lipcon, author of “Unsafe on the High Seas” and a maritime lawyer who handles cases involving personal injury, cruise-line sexual assault and wrongful death claims. Sure, a cruise may feel like a floating party — and no one has to drive home — but drinking too much can compromise your judgment.

“I like to tell people, don’t leave your common sense at the dock,” Mr. Lipcon said. “That’s typically what people do, and overdrink and get themselves into a risky situation.”

FIRE

Even though modern cruise vessels are designed with smoke detectors and sprinkler systems, fire is a risk. Last year, a fire aboard a Hurtigruten cruise ship off the coast of Norway killed two people, injured nine others and forced the evacuation of nearly half of the 262 people aboard. CruiseShipFires.com, a Web site dedicated to documenting blazes, explosions and other accidents on pleasure vessels, has photographs of similar events, including an engine fire on the Carnival Splendor in 2010. No passengers were injured, but the fire stripped the ship of its power, knocking out its operating systems and leaving its 3,300 passengers without air-conditioning, hot food or water.

Most of those fires started in the engine room in the lower part of the ship, said Janet Huggard, editor of CruiseShipFires.com and its sibling site, CruiseBruise.com, devoted to publicizing crime, injuries and other incidents on ships. She recommends avoiding cabins below deck. “Higher is better in almost all cases for evacuation purposes,” she said.

FALLING OVERBOARD

Although falling overboard is rare, it does occur. Last year at least 22 people went overboard on cruise ships and passenger ferries, according to Cruisejunkie.com, which lists cases reported by the media on its Web site, including passengers who jumped. One of the requirements under the Cruise Vessel Security and Safety Act is that ships must be equipped with rails not less than 42 inches above the deck, and with alarms and other technology to help signal and locate passengers who go overboard.

As a general rule, pay attention to safety announcements and make sure you try on your life jacket and know where your muster or lifeboat station is located. If you are traveling with friends or family, have a contingency plan so you know how to find one another in the event of an evacuation. “It is unlikely that something will happen,” said Ross A. Klein, who has written books on the cruise industry and operates Cruisejunkie.com, “but it is better to have a plan if something does happen than to be drawn into a hysteria when an emergency situation presents itself.”

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Tripadvisor is Shadier Than You Think $TRIP

Tripadvisor must no longer claim that all of its reviews are honest or even from real people

Tripadvisor must no longer claim that all of its reviews are honest or even from real people Photo: ALAMY
James Hall

By , Consumer Affairs Editor

7:00AM GMT 01 Feb 2012

It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others.

Following a four month investigation, the Advertising Standards Authority found that it was possible for “non-genuine content” to appear on Tripadvisor, which is designed to allow holidaymakers to share tips and opinions on places they have visited.

The advertising watchdog said that because reviews can be posted on the site without any form of verification, Tripadvisor must no longer claim that all of its reviews are honest, or even from real people.

In a strongly-worded ruling, the ASA told Tripadvisor “not to claim or imply that all the reviews that appeared on the website were from real travellers, or were honest, real or trusted”.

The ASA’s ruling, which applies only to Tripadvisor’s UK site, follows a complaint last year from two unnamed hoteliers and a website called Kwikchex, which helps companies manage their online reputations.

They argued that wording on Tripadvisor’s website – claiming that the site contained “reviews you can trust” and “honest” opinions from “real travellers” – was misleading as Tripadvisor could not prove that the reviews were genuine.

Chris Emmins, co-founder of Kwikchex, said that there are a “substantial” number of fake reviews on Tripadvisor, which is being “abused by fraudsters”.

Fake comments range from unsubstantiated claims of food poisoning in restaurants to theft and credit card fraud in hotels, said Mr Emmins.

Tripadvisor, which has removed the wording from its website, said that the ASA had taken a “highly technical view” of its online marketing copy that was “used in a limited capacity”.

In a statement, the company said: “We have confidence that the 50 million users who come to our site every month trust the reviews they read on Tripadvisor, which is why they keep coming back to us in increasingly larger numbers to plan and have the perfect trip.”

A spokesman added that the average traveller reads dozens of reviews before making an informed decision on where to travel, rather than just “one or two” reviews. Travellers base their decision on “the wisdom of the crowds” rather than isolated reviews, the spokesman said.

“We know that our users approach Tripadvisor with common sense, and make an educated decision based on the opinions of many. If people did not feel the insight they gained from our site was an accurate reflection of their experience they wouldn’t keep coming back,” the spokesman said.

SOURCE 

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Creepy Voice Over Narration for Morgan Freeman’s Incestuous Marriage to Step-Granddaughter

Hit Dan BackHit Dan BackA few weeks ago, a disturbing story broke that Morgan Freeman was maintaining a 10-year relationship with his step-granddaughter with whom he had a questionable sexual encounter when she was young. Yes, they are not related through blood, but Freeman is 72 and E’Dena Hines is now 27, which means she would have been 17 when they first… um… got together. Once Freeman’s wife found out about their secret affair she filed for divorce, and now the Enquirer is claiming that once proceedings go through, he and Hines are set to wed.

“Morgan has led her to believe that he wants to marry her,” says a family insider. Another source says, “Becoming Mrs. Morgan Freeman has been E’Dena’s goal.”

Consider us creeped out. Morgan Freeman is giving Woody Allen a run for his money! [HitDanBack]

SOURCE

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Take Your Talents to South Beach! Miami Heat Hiring

H/T @darrenrovell

_______________

New Media Coordinator

Miami HEAT (Miami, Florida)

Posted:
January 31, 2012
Address:
Miami, FL 33132
Occu:
Type:
Description:
Description:
The Miami HEAT is seeking to hire a New Media Coordinator who has worked on highly successful social media campaigns in the past. This is a full time position dedicated to the promotion of The Miami HEAT via Facebook, Twitter, and the rest of the social media universe. The ideal candidate will have experience representing a brands social media presence, have great writing skills, and a vast knowledge of basketball.

Responsibilities:
Post content on Miami HEAT and AmericanAirlines Arena social networks
Generate new and different content specific to our social media followers
Develop targeted social media campaigns and execute using various marketing platforms
Cover select Miami HEAT and AmericanAirlines Arena events
Monitor and protect brand across all social platforms
Monitor marketing and new media trends
Test new and alternative ways to leverage social media
Innovate new ways to present The HEAT Brand to a worldwide audience
Required Skills/Experience:
Bachelors Degree preferred
Two to five years of experience working with social media, social marketing, advertising and/or new media brands
Passion and knowledge of social media communication fundamentals
Demonstrated experience working with Facebook and Twitter
Excellent oral and written communication skills and the ability to move projects and communicate ideas in a busy organization
Desire to work in a fast-paced environment, with the ability to work non-traditional hours when needed
Ability to think strategically in a fast-paced environment while prioritizing to meet deadlines
Self starter with strong organization skills; ability to seek out, identify and take advantage of opportunities with minimal supervision
Explicit attention to detail; creativity and resourcefulness
Extensive knowledge on the sport of basketball, including terminology and rules
Adobe Photoshop, Adobe Illustrator, and CSS skills preferred

Apply by

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Facebook Prepares to File Preliminary $5 Billion IPO

(via)

Facebook is expected to file to raise US$5bn in a preliminary IPO prospectus on Wednesday morning, which while less than anticipated could be increased to ultimate investor demand, according to sources close to the deal.

The smaller deal size reflects a decision to start with a conservative base before deciding whether to increase.

The social networking site has opted to hire five bookrunners, featuring Morgan Stanley in the coveted lead left role.Goldman SachsBank of America Merrill LynchBarclays Capital and JP Morgan round out the initial list of bookrunners on the deal, though the syndicate could also grow, sources indicated.

The filing timetable appears to establish a framework for Facebook to finalise the IPO process by May, pending a smooth registration process with the SEC.

Investment banking sources note the company has been unusually guarded about the process for selecting banks involved in the underwriting syndicate, but Morgan Stanley’s market leading position in Internet IPOs has given it an upper hand in securing the leading role.

Morgan Stanley’s selection implies that Facebook took account of Goldman Sachs’ handling of a private placement last year, though some have also pointed to Facebook’s desire to distance itself from the bank.

With final pricing of Facebook shares unlikely to be settled for at least three months, it is still unclear what valuation the company is targeting on the IPO.

Recent trading in Facebook stock on private exchanges has pointed to a US$80bn-plus valuation.

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Another Day, Another Pervert Teacher Arrested

(via)

L.A. teacher charged with lewd acts on 23 children

Mark_BerndtA teacher who taught for three decades at Miramonte Elementary School in South L.A. has been arrested and charged with lewd acts on 23 children for allegedly tying them up, placing giant cockroaches on their faces and possibly feeding them his semen from a spoon.

Mark Berndt, 61, was taken into custody Monday after a nearly yearlong investigation by the L.A. County sheriff’s special victims unit that began when a photo processor turned over pictures of some of the alleged acts to authorities.

Capt. Mike Parker of the Los Angeles Police Department said the victims identified so far are 23 boys and girls aged 7 to 10 who had contact with Berndt between 2008 and 2010.

Investigators recovered photos from the processor and Berndt’s home that allegedly showed the young students bound and blindfolded and some with large Madagascar cockroaches crawling on them inside the school setting.

Some girls were allegedly photographed with a blue spoon holding a white substance near their mouths.”Early in the investigation, special victims bureau detectives recovered a blue plastic spoon and an empty container from the trash within the suspect’s classroom,” Parker said. “The recovered items tested positive for semen.”

Through further investigation, the suspect’s DNA was obtained and tested, and officials said it matched that of the DNA found on the spoon and container.

Parker said that, so far, 10 children in the photos recovered have not been identified. More than 80 children and staff have been in interviewed. Miramonte Elementary is in the Florence Firestone unincorporated area of Los Angeles.

Berndt was fired in March and was being held Tuesday in lieu of $2.3 million bail.

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THE COMING TWITTER SURGE AS FACEBOOK FADES

(via)

Teens, after being friended by parents, grandparents, aunts and uncles on Facebook, have moved to Twitter to get a little more privacy.

Until recently, Twitter was thought of as mainly for those promoting their business or themselves, but a recent Pew Internet & American Life Project study showed that teens 12 to 17 doubled their presence on Twitter in the last two years. While still relatively small, jumping from 8 to 16 percent, it shows a growing trend.

 “I love twitter, it’s the only thing I have to myself … cause my parents don’t have one,” Britteny Praznik, a 17-year-old from just outside Milwaukee, tweeted.

 She joined last summer, after several people at her high school started tweeting. “It just sort of caught on,” she told the Associated Press. Many teens don’t use real names or even have locked accounts, so only friends have access.
After the rampant dissatisfaction with Facebook’s Timeline and privacy concerns, the move to Twitter may seem long overdue. For teens, who are now being monitored by older relatives joining Facebook, thw social network probably hasn’t been a private place for a while.
However, there are significant problems with Twitter — mainly that it sometimes just doesn’t work. Facebook may not be someone’s cup of tea, but doesn’t have a legendary “Fail Whale” like Twitter does. Twitter also had to purchase Tweetdeck to get a decent user interface — but the company seems uninterested in keeping it in good working order (I’ve tried to send a scheduled tweet for the last six months, and I’ve succeeded about twice.)
Twitter isn’t the easy answer to Facebook or Facebook Timeline, but it is becoming a much more attractive alternative.

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NBC Puts the Super Bowl on the Web Because It Thinks You’ll Watch It on TV

(via Peter Kafka at AllThingsD.com)

The Super Bowl is the most valuable show on TV. Which is why NBC can charge a reported $3.5 million for a 30-second spot during the Giants-Patriots game this Sunday.

But if you watch the game on the Web, your eyeballs are worth a whole lot less. NBC, which is streaming the entire thing for the first time ever, will be lucky to get anything near a million dollars for that same ad when it runs online.

So why is Comcast’s broadcast network putting the game on the Web, period? Isn’t this the classic analog-dollars-to-digital-dimes trade that Big Media strives so hard to avoid?

Nope, says Rick Cordella, who runs digital for NBC Sports. The network assumes that nearly every eyeball — and every ad dollar — that it gets from the Web this week will be a bonus, because whoever watches online is simultaneously watching on a big TV, the way football is supposed to be watched.

This is supposed to be the classic “second screen” experience that Twitter’s Dick Costoloand so many other digital folks are excited about.

And that makes plenty of sense to me. Many TV guys have gotten plenty comfortable with the idea of streaming their most valuable live sports events online, for free. In most of those cases, the general assumption is that anyone who’s watching on the Web is someone who can’t watch the game on a TV to begin with — see the CBS/Turner Sports livestreams of the NCAA March Madness tournament.

And in NBC’s case, it is packing the Webcast full of extra camera angles and other goodies, including a feature that will let you rewatch every Super Bowl commercial once it’s aired. The assumption is that you’re holding the TV remote in one hand, and controlling your laptop with another.

NBC already does a version of this with its Sunday Night Football broadcasts during the regular season, and the network says it draws between 200,000 and 300,000 unique viewers per game (that’s the source of that Vikings-Saints screenshot, above).

Meanwhile, those broadcasts are the networks’ best-performing shows by a long shot, so it doesn’t seem to have slowed them down. The NFL, meanwhile, reports that Web companion streams of the Thursday night games it shows on its own channel averaged 450,000 uniques.

So Cordella argues that putting the biggest TV show of the year online, for free, is really no big deal. But I’m pretty sure that this attitude isn’t shared by everyone in the TV business, and we might hear a bit about that today at the D: Dive Into Mediaconference. Curious to see what ESPN boss John Skipper thinks, for starters.

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