Apparently, when you publish your Social Security number prominently on your website and billboards, people take it as an invitation to steal your identity.
LifeLock CEO Todd Davis, whose number is displayed in the company’s ubiquitous advertisements, has by now learned that lesson. He’s been a victim of identity theft at least 13 times, according to the Phoenix New Times.
That’s 12 more times than has previously been known.
In June 2007, Threat Level reported that Davis had been the victim of identity theft after someone used his identity to obtain a $500 loan from a check-cashing company. Davis discovered the crime only after the company called his wife’s cellphone to recover the unpaid debt.
About four months after that story published, Davis’ identity was stolen again by someone in Albany, Georgia, who opened an AT&T/Cingular wireless account using his Social Security number (.pdf), according to a police report obtained by the New Times. The perpetrator racked up $2,390 in charges on the account, which remained unpaid. Davis, whose real name according to police reports is Richard Todd Davis, only learned a year later that his identity had been stolen again after AT&T handed off the debt to a collection agency and a note appeared on his credit report.
Then last year, Davis discovered seven more fraudulent accounts on his credit report that were opened with his personal information and have outstanding debt, according to the police report.
Someone opened a Verizon account in New York, leaving an unpaid bill of at least $186. An account at Centerpoint Energy, a Texas utility, was delinquent $122. Credit One Bank was owed $573, and Swiss Colony, a gift-basket company, was seeking $312.
In addition to these amounts, Davis’s credit report showed five collection agencies were seeking other sums from accounts opened in his name: Bay Area Credit was pursuing $265; Associated Credit Services was seeking two debts in the amount of $207 and $213; Enhanced Recovery Corporation was chasing $250 and $381.
A spokeswoman for the Albany police, who investigated the AT&T/Cingular account but never made any arrest, told the New Times that Davis’ publication of his Social Security number created more victims than just himself.
“It’s unfortunate he chose to conduct business in that way,” spokeswoman Phyllis Banks said. “It’s not fair to [AT&T] because they’re losing a pretty substantial amount of money.”
LifeLock refused to discuss the issue with the New Times. The company did not respond to a request for comment from Threat Level.
The company was fined $12 million in March by the Federal Trade Commission for deceptive advertising.
Read the rest here.
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putz
When he started publishing is SSN, I knew it would end badly.
Did it though? A few hundred dollars here and there. Meanwhile he has made millions selling something that anyone can do for free.
lol, what a stupid bitch the Albany Police spokeswoman is. $2390 dollars is a “substantial amount” for AT&T? Get fucked.
Possibly worth the cost. Like “double your money back” guarantees. Maybe 5-10% take you up on your offer, but you not only increase the sales but you also get a lot of those “sales” as long term customers.
In this case, the 12 million dollar fine may have killed any benefit the USP of “so good I’ll even give you my SSN”. He was a little bit too confident, or failed to anticipate such a large fine.