After nearly ruining their brand and becoming the MCD of burritos, Chipotle is turning to science to safeguard their food supply. In my opinion, this is good news and if the company can market this the right way, their brand will be restored to its former glory.
The company, working with Seattle-based IEH Laboratories and Consulting Group, unveiled a new safety program that includes improving its supply chain and doing DNA testing of produce. Chipotle also is retooling its training to help employees handle food more carefully.
“While it is never possible to completely eliminate all risk, this program eliminates or mitigates risk to a level near zero, and will establish Chipotle as the industry leader in this area,” Mansour Samadpour, head of IEH Laboratories, said in the statement.
The stock has been one giant heaping pile of shit this year, alongside most restaurant stocks. Looking ahead, this is likely an excellent extry point for long term investors.
But “science” can’t cure their surly guacamole server issues. You’ve outlined their decline in previous posts, and the problems go well beyond the hemorrhaging of customers intestines…