I stepped out for two hours to get my Apple computer fixed. I said to myself “Fly, you have time to sell DECK before they report earnings tonight. The stock will likely trade flat.”
Lo and behold, someone leaked information, sending the stock screaming lower. That’s it. I resign to the fiction of “fate” and will just sit here and wait for my execution. On principle, I refuse to sell DECK, as it tanks lower, into earnings. I could very easily accept and deal with a post apocalyptic DECK, after reporting abysmal earnings. But this is too much.
My favorite analyst, Sam Poser from Sterne Agee, says the DECK brand is shattered and pricing is collapsing. He insists “the brand is broken.” Who am I to bet against Mr. Poser?
I am the fucking Fly and shall do so, even though it’s crazy and likely to cause severe financial hardship.