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Yahoo begins overhaul after cutting 14% of workforce

NEW YORK (CNNMoney) — One week after cutting 2,000 employees — about 14% of Yahoo’s workforce — CEO Scott Thompson unveiled an internal overhaul aimed at streamlining the sprawling Internet portal.

“I want every one of us to keep one thing top of mind: what we do is about our customers, not about us,” Thompson wrote in a staff memo obtained by CNN.

Yahoo’s main focus will be its consumer business group, an umbrella for its vast network of news, e-commerce and social sites.

Within the consumer unit, Yahoo’s media group will house its “marquee” online brands, including its Yahoo.com homepage and its news, finance, sports and entertainment sites. That group will be led by Ross Levinsohn, formerly Yahoo’s executive vice president of the Americas region.

A “connections” unit, helmed by former Yahoo search head Shashi Seth, will run Yahoo’s search and social sites, including Mail, Messenger and Flickr.

A newly created “commerce” team will oversee Yahoo’s autos, shopping, travel, jobs and real estate sites. Yahoo hasn’t yet appointed a leader for that group, but AllThingsD reports that it’s likely to be Sam Shrauger. A former top executive at PayPal — the eBay (EBAY, Fortune 500) unit Thompson led before leaving in January for the top job at Yahoo — Shrauger resigned yesterday after eight years with the company.

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