This actually makes a lot of sense. Also, I didn’t know ZAGG owned Morphie. With 80% share of the portable phone charger market, ZAGG may very well be set to scream higher here, in spite of the fact their core business is inane.
“It seems that the rise in Zagg is due to the power drain effect of the (Pokemon Go) game. Everyone is going out and buying these phone cases,” said Wunderlich Securities Inc. Analyst Rommel Dionisio in a phone interview, who noted that the firm acquired Mophie Inc. in February of this year. “Mophie has over 80 percent market share for these battery-saving cases in the U.S.”
“Our checks of various Apple, AT&T, Best Buy, Target, and Verizon stores across the country indicated a surge in demand for power management products, including battery cases. More than 35 percent of the ~50 retail locations we surveyed noted increased demand and many specifically cited the popularity of Pokémon Go,” added Roth Capital Partners LLC Analyst Dave King, who upped his price target on Zagg to $6 from $5, while maintaining a neutral rating on the stock. “We believe Anker’s PowerCore 20100 may be the largest product beneficiary, based on Reddit posts and a well-timed Amazon promotion.”
The stock is barely up 12% since last week. With NTDOY up 76% during the same time period, ZAGG is a steal!
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