Morgan Stanley lowered their price target on the bank run, Arab spring causing social media platform today to $16, citing troubling trends in engagement as being the core issues facing the company–moving forward.
“We believe TWTR’s core user engagement remains in decline, as time spent per U.S. mobile user fell by an estimated 10% YoY in 1Q:16. This may be an improvement from the 30%+ YoY declines from last year, but stepping back, TWTR’s time spent per user is already among the lowest in the social group … and is still in decline. New user growth doesn’t appear to be rebounding either, as quarter-over-quarter new mobile-app downloads were flat for the second straight quarter.”
Who the fuck ‘engages’ on Pandora? I don’t get that.
In a nut shell, Morgan thinks Twitter is a huge piece of shit and should be treated as such, until further notice.
“We see fewer users and less time per user holding back Twitter’s platform monetization — putting a limit on ad impression growth and holding back the pace at which advertisers increase their share of ad budgets toward the (shrinking) platform,” the analysts wrote.
Just fire @Jack already and leave him to Square.
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