iBankCoin
Joined Nov 11, 2007
31,929 Blog Posts

$BKW Does Not Need Horse Meat to Post a 94% Jump in Profits

Burger King Worldwide Inc.’s BKW +2.05% fourth-quarter profit jumped 94% as the hamburger chain recorded a sharp drop in expenses, outweighing a slump in revenue driven by foreign-currency headwinds.

Shares of Burger King rose 3.7% to $17.20 in recent premarket trading as results beat Wall Street estimates. The stock has risen 8.4% in the past three months.

Burger King has been working to revive its menu and marketing strategy to expand beyond its core 20-something male customer. Earlier this week, the company said it is adding lattes and flavored coffee to its menu, representing another attempt to catch up to rivalMcDonald’s Corp. MCD +0.25%

Burger King hopes its new marketing and menu changes will help it reclaim its position as the No. 2 hamburger chain behind McDonald’s, measured by U.S. systemwide sales. Last year, Burger King fell behind Wendy’s Co.,WEN +0.38% which moved up to No. 2…..”

Full report

If you enjoy the content at iBankCoin, please follow us on Twitter