“Yahoo Inc. YHOO -0.73% Chief Executive Scott Thompson, just days after announcing the biggest round of layoffs in its 17-year history, on Tuesday laid out a new leadership structure as he tries to return the Internet company to prominence.
His strategy includes a new emphasis on “commerce” initiatives.
In a memo sent to employees and reviewed by The Wall Street Journal, Mr. Thompson said he was splitting Yahoo into three main groups: consumer, which oversees the company’s popular media websites as well as its commerce-related, Web search and email services; regions, which he said is accountable for all of Yahoo’s revenues and is broken up into Americas, Europe and Asia divisions that work with the company advertising customers; technology, which will include the data centers and systems that power Yahoo’s Web services as well as its advertising platforms, including Right Media ad exchange, that Yahoo is currently considering selling.
The three main groups will be supported by the finance, legal, and human-resources departments.
Notably, Mr. Thompson wrote that Yahoo “will renew our focus on commerce” and “will go beyond traditional e-commerce.”
He added that “the focus of this team will be driving higher [return on investment] for advertisers and agencies that reach users on Yahoo by closing the loop for them between user interests, advertiser spend, consumer intent, and purchase behavior.”
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