“Bayerische Motoren Werke AG (BMW)’s BMW brand, helped by a redesigned 3 Series sedan and a March sales increase of 18 percent, finished the first quarter with 36 more deliveries thanDaimler AG (DAI)’s Mercedes-Benz in the U.S.
Sales gains by both BMW and Mercedes last month indicate that the battle to be the top-selling luxury brand in the U.S. will continue through 2012 as inventories and new products arrive in dealerships. BMW took the top spot last year with a lead of just 2,715 units over its German rival….”
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