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Wells Fargo Opens a New Unit to Attract The Uber Wealthy

“(Reuters) – Wells Fargo & Co opened its new Abbot Downing business on Monday, officially merging two of its wealth management units under a new brand it hopes will expand its market share of America’s richest families.

The new business, catering to ultra-high-net-worth individuals and families with $50 million or more in investable assets, resulted from the combination of Wells’s Family Wealth unit and its Lowry Hill subsidiary. The name Abbot Downing comes from the 19th-century New Hampshire builder of the stagecoaches that have come to represent Wells Fargo.

Since Wells first publicly announced the planned merger in November, the combined business has grown roughly 20 percent to $32.9 billion in client assets under management. In those five months, Steiner said the group had added five billionaires and 13 individuals with $100 million or more in investable assets to its client base.

“We’ve had new success in bringing in new foundation assets,” said Jim Steiner, Abbot Downing’s president. “People are leaving more money to foundations and endowments.”

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