“Diageo Plc (DGE), the world’s largest liquor maker, appointed Goldman Sachs Group Inc. (GS) (GS) and HSBC Holdings Plc (HSBA) for advice on gaining control of Jose Cuervo from family owners, people familiar with the plans said.
Cuervo, owned by Mexico’s Beckmann family, is expected to be valued at more than $3 billion and family sellers may gain cash or shares in Diageo as part of the deal, said the people, who declined to be identified because the talks are private….”
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