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Pickups & SUV’s Help U.S. Auto Sales Rise in September

Pickups and SUVs helped accelerate U.S. auto sales in September, although carmakers remain concerned that worries about the economy could dampen demand later this fall.

General Motor Co.’s sales rose 20 percent compared with last September, led by a 34-percent rise in full-size pickups and SUV sales. Chrysler Group LLC’s overall sales rose 27 percent.

The growth built on a healthy performance in August, when new models, cheaper financing and pent-up demand lifted the industry after several disappointing months.

September truck sales benefited from falling gas prices, a need to replace aging fleets, and promotions to clear out older models from showrooms.

Sales promotions were especially helpful, according to Jeff Schuster, executive director of global forecasting for J.D. Power and Associates. GM, for example, was offering zero-percent financing and $1,000 cash on the 2011 Chevrolet Silverado 1500 pickup. Sales of the Silverado, one of America’s best-selling vehicles, rose 36 percent. Ram pickup sales were especially strong at Chrysler.

FULL STORY HERE

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