A new Habit Grill opened in New Jersey two weeks ago, so I decided to mosey on down to give it a try. The restaurant is very inviting, clean, and conducive to serving dozens of people comfortably. I ordered just about everything on the menu, having the advantage of being accompanied by my family.
First, let me just say, their grilled tuna sandwich is outrageous and is the best thing on the menu. This will appeal to people, like women, who opt out of eating red meat. Their bacon chicken club with avocado was good too, along with the fries and shake.
The hamburger, specifically their double char burger was excellent, in a Burger King sort of way. If The Habit Grill is the new Burger King, then Shake Shack is the new Mcdonald’s, taste wise. It’d be funny if both mega-burger chains were behind this great burger conspiracy, no?
All in all, Shake Shack is a better restaurant. For my palate, In and Out and Bobby’s Burger Palace both have better burgers than The Habit Grill too. However, there is plenty of room for growth here. And even though HABT doesn’t have the best burger, that doesn’t mean their business won’t prosper the most. The best product in any category rarely wins. It’s all about execution and management. We’ve yet to see how good the managers are at HABT; but will get a glimpse this Tuesday, after they report earnings.
NOTE: I know some of you are obsessed with the news out of Greece. It is a non-event.
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