Companies are sitting on ever-expanding mountains of data that could potentially help them run their businesses better, David McQueeney, IBM’s head of software research, told CNBC.
Like oil or any other natural resource, companies need to exploit what has come to be called “Big Data,” he said.
“In most big enterprises, whether it’s a private enterprise or a government agency, there is typically a mountain of data, typically unstructured data, that contains potential insights about how to serve their clients better, how to engage with citizens better and make the processes run more efficiently,” McQueeney said.
Because it takes a certain amount of computing power to analyze the data and pull out and use those insights, the IBM (IBM) executive thinks of it “as a natural resource that can be extracted and refined and turned into something powerful.”
Indeed, the results can be powerful. McQueeney highlighted a hospital project where, instead of taking readings every few hours, they continuously recorded data from all the medical instruments in a ward that took care of premature infants.
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