…New Line/Warner Bros’ Rock Of Ages (3,470 theaters) fell to earth with a thud. Which Hollywood expected because the pic had been tracking poorly for weeks (and even went down at one point week to week). The studio felt the 1980s period piece was a hard sell to younger moviegoers…
via deadline.com – Read the rest here
One Response to “FLOP OF AGES” – Hollywood Lays an Egg to Start the Summer
Funny, they must have an ad budget of 99 cents. I don’t remember ever seeing an ad for this. I guess I’m not in the demo for the film? And the “hard sell” to younger movie goers is a crock O’ malarkey. How did they sell Ashton Kutcher and “That 70′s Show” to a a bunch of kids. Our teens were and still watching that in reruns. Maybe they just made a turd of a movie?