#GrabYourWallet Wins! Nordstrom Cuts Ties with Ivanka Trump’s Clothing Line

Because they believe Trump to be the second or third coming of Hitler (if you recall, Bush was Hitler too), the folks over at Grab Your Wallet have pursued anyone who did business with the Trump family — as a form of political persecution to punish those even remotely affiliated with the Trump brand. Look, they even went through the trouble of slapping a rudimentary spreadsheet together, so that fellow minded snowflakes might protest with their, err, wallets.

To that end, it appears they’re activism worked. Nordstrom has announced they’re officially cutting ties with the Ivanka brand — citing poor sales as the reason for the ‘de-stocking.’

“Each year we cut about 10% [of brands carried] and refresh our assortment with about the same amount,” a Nordstrom spokesperson told Business Insider. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”

The founders of Grab Your Wallet, Shannon Coulter and Sue Atencio (they met on Twitter), are quite pleased with this news. Coulter said, “I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well.”

Indeed.

The cucked Coulter has bee meticulously tracking the availability of Ivanka’s brand, wherever it’s sold. The fashion website ‘Racked‘ chronicled Coulter’s journey in an article published this evening — to celebrate the apex of Coulter’s success — the rueful malevolence towards another human being for the sole purpose of making another person suffer.

This could very well be some lag time before its spring inventory. But Coulter has been keeping track of the number of Ivanka Trump items the 116-year-old Seattle-based retailer is selling on its site, and the merchandise has been on a decline: From December 2 to December 27th, the number dropped from 71 products to 48. As of January 11th, Nordstrom was selling 43 products, but by January 29th, it was down to 26, according to Coulter’s calculation. (The Macy’s site, on the other hand, has 90 items listed, all with deep discounts.)

As of today, February 2nd, Nordstrom is down to four items. On the Ivanka Trump website, the items from outfits posted four days ago that link out to Nordstrom are no longer available on the site.

That said, stores are still selling the label; a Racked editor who visited a Nordstrom location in White Plains, New York, last Sunday confirms there were plenty of Ivanka Trump shoes in store.

The #GrabYourWallet was started by Coulter and Sue Atencio, a woman she met on Twitter. The duo felt hesitant to shop at retailers that carried Trump family-related products, and when they spoke about it on Twitter, they were met with tons of similar feelings. They started a Google spreadsheet, and the list has since been moved to its own website, GrabYourWallet.org.

The boycott list now includes many major department stores, including Macy’s, Neiman Marcus, Bloomingdale’s, and Lord & Taylor, as well as HSN, Century 21, Overstock.com, and DSW. Each retailer is listed with an explanation as to why it’s being boycotted.

“What this boycott means to me is that companies that I love, like Nordstrom and Amazon, are making money from the Donald Trump campaign, which to me is synonymous with hate and divisiveness so I can’t, in good faith, shop there anymore,” Coulter told Racked back in November. “People aren’t boycotting them to punish them or ruin any businesses. They want to support these companies but can’t do so in good conscience.”

The Ivanka Trump line was included in the boycott, Coulter added, because “she made her father palatable to many young female voters, and her being on the campaign trail, and returning to campaign with him after the Trump tapes, has as much to do with her ambitions as it has to do with her father’s.” (Ivanka formally left her namesake label earlier last month, after her husband, Jared Kushner, took the position of senior White House adviser.)

If Nordstrom is, indeed, dropping the Ivanka Trump label, it won’t be the only retailer to heed to the boycott. In November, Shoes.com told Coulter via Twitter it was dropping the line. There will likely be backlash-to-the-backlash, as evident when L.L. Bean was boycotted by anti-Trump shoppers, then Trump encouraged his fans to buy L.L. Bean as a result.

But this would be a big win for #GrabYourWallet. Coulter says that on January 21st, participants voted that Nordstrom was the most boycott-able company on the list; based off a poll that had 249 participants, Nordstrom was ranked number one, Coulter says, because “that’s the store they’d most like to be able to shop again.”

The tolerant left.

All is not doom and gloom for Ivanka, however.  According to G3’s 2016 annual statement,  ticker $GIII,  the manufacturer and distributor of Ivanka’s clothing line, the brand is doing quite well — enjoying a $29.4m bump in sales to $100m.

“Initially, when her father started to run for President, I wondered if there’d be a negative or positive effect,” said Sammy Aaron, vice chairman of G-iii, who oversees the Ivanka Trump brand at the company as well as being CEO of its Calvin Klein division. “We’ve really seen very little effect.”

Source: Forbes
That it’s already seeing revenues of $100 million a year is impressive. “You have designers who do less than that,” Stone said. By way of comparison, sales of Mary-Kate Olsen and Ashley Olsen’s high-end line The Row are reportedly closer to $50 million — itself a high estimate, per an insider. And while some celebrities have little involvement in their licensed brand beyond the approval process, Ivanka Trump is hands-on.

Ivanka is “very involved on a weekly basis” in all stages of the design process, said Aaron, who described her as “one of the most impressive young women” he’s ever met.

“She’s super sensitive to things with her name on it,” he said. “She’s not one of these names just looking for revenues. She’s an assertive person who has definitive taste and a definitive opinion.”

It sounds like Ivanka will survive the scourge of the Twitterati army of Grab Your Wallet miscreants.

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