This might not be the horrible news that the company is leading us to believe. After all, they just launched the thing and it’s a free app. The real money will be made from the tailwinds enjoyed from the app, such as partnerships, merchandise, in app purchases etc. Nonetheless, the hot money is bellowing out with vigor in Tokyo this evening, with shares off by almost 16%.
“The content of the announcement itself is not that shocking, but it is a surprise they said it on Friday instead of when they report earnings” later this week, said Nobuyuki Fujimoto, a senior market analyst at SBI Securities Co. “The game has been published in Japan, so for the time being we’ve exhausted all the catalysts.”
This might be the buying opportunity that so many of you Poke-nerds were waiting for. $5.6b has been wiped out from its market cap this evening.
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Apparently there’s a pokemon gym at the margin clerk’s desk.
Nintendo only owns 32% of the game. Nintendo should have kept that quiet.