iBankCoin
18 years in Wall Street, left after finding out it was all horseshit. Founder/ Master and Commander: iBankCoin, finance news and commentary from the future.
Joined Nov 10, 2007
23,414 Blog Posts

And Now We Learn the Apple 7 Hype Was a Fiction

I can appreciate a good yarn, just like the next man. All of the iPhone 7 hype of a few weeks ago, which provided the shares of AAPL with great succor, was apparently a fiction.

Upon the launch of the iPhone 7, Gene Munster, analyst at Pipe Jaffray, said the lines for the iPhone 7 were shockingly small — in comparison to previous launches. Gene literally goes out to the NYC flagship store and counts the people on line. He said there were only 400 people on line, compared to 650 for the iPhone 6s and 1,880 for the iPhone 6.

Then today a German research firm, GFK, said sales during the weekend launch for iPhone 7 and 7 Plus were down by 25% Y/Y — compared to the first weekend of the 6S and 6Plus.

Last night, Digitimes reported chip orders for the new phone were down sharply — off by 20%.

Apple has requested its manufacturing partners stock ICs for a combined 50 million iPhone 7/7 Plus units in the third quarter of 2016, and another 45 million units in the fourth quarter, according to sources at analog chip firms. The estimated volume for the first quarter of 2017 has reduced to 35-37 million units, said the sources.

If it weren’t for the fact that Samsung’s new phone is literally blowing up and causing fires, Apple shareholders might’ve been a little worried following these reports.
As such, shares of Apple are off by a whole 1.5%. Whoa. Look at below, fuckers.

AAPL is higher by 4.4% over the past month — one giant circle jerk.

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14 comments

  1. roundwego

    phones are like video game consoles. when everybody already has the ground breaking tech ( touch screen phones ) then the market will fall until there is new ground breaking tech. but ground breaking tech dont happen every year like iphone updates. so they claim ear buds that you will lose and keep having to replace is ground breaking. iphone is priced to perfection when it is in utter decline.

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  2. og

    Carriers are giving $400 for any iPhone 5 and $650 for the iPhone 6/6S if you upgrad to the iPhone 7. That’s why so many people upgraded.

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  3. helicopter money

    At least the new Samsung phones double as Bunsen burners.

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  4. formergeek

    ThevSamsung safety issue seems eerily similar to the Toyota problems as GM was trying to come back to life….

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    • UncleBuccs

      now that you mention it….

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      • formergeek

        Amazing how many huuuge news stories just appear for a weeks worth of constant insane over reporting only to disappear from the publics memories with nary a follow on mention

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        • moosh

          I mean, out of every day of the year the opposition phones start to blow up. I smell major litigation.

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  5. moonshot

    I fly every week for work and the directives from the airlines to keep any of the new Samsung phones completely powered off for the duration of the flight is a first. Apple COULD NOT ask for a better ad targeted to their ideal demographic.

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  6. fryguy15

    Off topic, but I just realized that the first presidential debate is monday. Fly – I trust we will get real time reportings on twitter?

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  7. heaterman

    So why are all the vendors here out of stock ?

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  8. The Maven

    Many people are holding off for the 10th Anniversary iPhone…the hype for that has gone way beyond any hype for the 7. Not buying into any rumors on sales good or bad.

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  9. Po Pimp

    I paid $500 for an iPhone 6 and pay $5 per month for unlimited data usage. The joys of living in a shithole third world country I guess.

    Go me.

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  10. matt_bear

    I bought the iPhone SE to replace my 5s. Fuck huge phones.

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  11. bushwacker2

    I got my iPhone 7 a week sooner than they said it would ship. Diminishing demand, I guess.

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