$NFLX is off and running today, making fresh new highs on another subscription price hike. Here’s the latest:
According to Netflix officials who confirmed details with Business Insider, the streaming service’s middle and highest-tier plans will increase in price, with new subscribers seeing the effect today and current subscribers being charged more in their next billing cycle.
The middle-tier plan—which is Netflix’s most popular subscription and allows HD, as well as two simultaneous streams—will now cost $10.99 per month, up from its current price of $9.99. The company’s 4K-enabled, four simultaneous streams subscription—its “premium” plan—will increase to $13.99 per month from $11.99.
The stock is breaking resistance here, and threatening to break to highs on the day. The infamous $200 roll, not to be confused with the $100 roll, is on deck:
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