The App Stores Are Getting Full

“Illustrating how very, very hard it is to have a breakout hit in today’s mobile app stores, a report from app store analytics firm Distimo released today finds that only 2 percent of the top 250 publishers in the iPhone App Store are “newcomers,” versus just 3 percent in the Android store, Google Play.

In smaller countries, the share of new publishers tends to be slightly higher – 6 percent for both Google Play and the App Store for iPhone, Distimo found.

Also indicating how tight the current market is, only 0.25 percent of the total revenue from the top 250 applications goes to new iPhone app publishers, while 1.2 percent reaches new Android app publishers on Google Play.

And if you’re a newcomer, it seems you have a better chance at making money – at least initially – on Google Play. Again, that speaks to the possibility that we’re starting to run at full capacity here. The iOS Store is a bit older, and is home to more apps than Google’s Android-focused counterpart.

New publishers represent a small part of the revenue

To reach these conclusions, the company examined the trends in the iOS App Stores and Google Play from October 2012 through January 2013. Unfortunately, having a time frame that occurred over the holidays slightly skews the data, as it means that some Christmas-related apps were doing well, too, and that’s certainly a temporary situation. For example, Find the Elves from The Elf on the Shelf and ElfYourself from OfficeMax did well – something which also indicates the effect of the holidays on app sales.

Top 10 new publishers in he U.S. (Oct 2012- Jan 2013)

Above are the top 10 new publishers by app store (iPad, iPhone and Google Play). As expected, adoption reflects the prevalence and popularity of games. The handful of non-game apps tend to be photo or video-related, with the exception of Snapchat, which took the top spot in Google Play….”

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