They furthered there has been no marketing because they are supply constrained and have no idea how big this market can be. Sales are much stronger than originally anticipated.
If you enjoy the content at iBankCoin, please follow us on TwitterRelated Articles
$MSFT Pink Slips 18k Jobs
July 17, 2014
$GS & $JPM Manage to Beat Net Profit Estimates
July 15, 2014
Next, they will figure out a way to produce coffee in a powdered form that you could stir into hot water without any extra equipment. Nescafe for $2 per cup.
Starbucks has instant coffee already, and it is very good. The only instant coffee I have ever been able to drink, back when I used to drink coffee, that is. Now it’s Oolong all the way, baby. LOL
I know about Via. I’m ragging on SBUX about the k-cups and powdered coffee, because SBUX used to go into detail about all the things that had to be done just so to make a good cup of coffee.
Oh okay, I missed that.
My personal opinion is that people are going to go with whatever is the closest to natural. Coffee beans, loose tea and cast iron.
We are going to go backwards from here on out.
You can see it all over the place.
I agree with you though, they are pretty much hypocrits (Starbucks, and Teavana will be, too).
I like French Market coffee better than Starbucks, actually. It is half coffee, half chicory, and has half the caffeine as regular coffee. During the depression coffee was expensive, so everybody cut their coffee with chicory. Now to find out, chicory is chock full of nutrients, and taste good. And now that everybody knows this, chicory isn’t quite so cheap anymore. And French Market coffee is kind of a specialty coffee. At least where I live now, it is.
People are sick of being sick. Sick of prescription drugs. Sick of the FDA and processed foods. They are becoming sick of being sick. So, they will no longer be looking for convenience, they will be looking for wholesomeness.
If there is a market right now for the prepackaged individual coffee packs, it will not be for the long term. People will be brewing fresh ground coffee beans on the stove, and loose tea in their passed down teapots, as their grandparent did, once again.
I have to disagree with Starbucks here on this one.
What country do you live in?