Along with SnapChat’s new pair of sunglasses, spectacles, which will retail for $129, the company will also be changing its name to Snap INC. The company makes it clear that more products are coming.
If you enjoy the content at iBankCoin, please follow us on TwitterIn a separate blog post, founder Evan Spiegel explained why he’s dropping the word “chat” like this: “When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product! Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product.”
The change also has a more serious business purpose — to make it easier for people to distinguish the company from its services. The name of the app will stay the same, for example, but if people want to search for news about the company specifically, they’ll have to look for Snap Inc. More on the spectacle glasses HERE.
