So you have a startup and you’re looking to grow and expand your business? You want to become a giant in the industry you work in, like one of the corporations with headquarters in a major city and a network around the world. If so, the path won’t always be easy. But one thing is certain, you can achieve it if you use the right steps that are proven to get your better results faster. Don’t miss out on key growth opportunities. Instead, use the advice below to go from startup to giant company the right way:
Accounting
The revenue and expenses are the lifeblood of your company. Without enough cash to pay the bills, you can’t grow. In fact, you could face bankruptcy. That is why a great accountant is key. Professional services accounting firms and freelancers focus on your startup and allow you to see exactly what is happening with the financials so you can have peace of mind, plan for the future, and get better ROI from your funds. It’s one of the key metrics to being a big company: the way you manage your money.
Design
Have you ever noticed the difference between the design on a blog of a new blogger, startup company, or freelancer vs. a giant company? It is night and day. This is not by accident. Mega corporations invest heavily in web design. They understand that their site is their business card, marketer, and sales person all in one. It has to do the work of thousands of employees or even millions in order to deliver a great, consistent experience to customers all over the world and answer their questions. It needs to be easy to use and fast too. Finally, it should be complete with proper SEO design that lets your site rank higher in the SERPs like Google and Bing. Don’t hesitate to get a designer on board to help you grow more rapidly.
Sales
Your website helps customers understand more about your brand. However, sales people still have a niche. They are the ones who put their energy into helping customers understand why your product is better and why they need to buy right now, instead of putting it off. After all, if you have the best product or service in the world but no one buys it, then your company can’t grow. A sales team is worth their weight in gold, so pay them accordingly.
Assistant
As much as you may pride yourself on being everywhere in your business and getting results, you can’t be all places at all times. You need someone to relieve you of standard every day details that aren’t important for the higher level picture. Everything from ordering lunch to scheduling meetings to making sure your dentist appointment is penciled in is crucial in your overall life but not something you need to use your valuable time planning. Let an assistant arrange the small stuff so you can grow your business from the mountain top.
Technology
Without proper IT security, your banking info is compromised. The same goes for your customers. If you want to avoid press beatings about how you got hacked, then invest in a great tech team from day one.
Marketing
With proper marketing, you can scale rapidly. Instead of sending sales people out into the field to reach every customer, you can leverage paid and free advertising online. It’s one of the things that giant companies excel at.
Not every startup goes from being small to being huge. However, the ones that fail all have one thing in common: they don’t use the right recipe. They try to do it on their own instead of investing in the tools, people, and other resources to get them where the want to go. So take a look at the list above and make a schedule for implementing each addition to your company for faster growth and less disappointment.
