iBankCoin
Home / Tag Archives: finance

Tag Archives: finance

Becoming Rich In Five Easy Ways

Becoming rich is a goal that is on pretty much everyone’s bucket list. You can search the internet, but a lot of the things that you find will be totally false. You will see things like skipping out on things that you do daily like buying coffee will save you money, but in the long run this will not make you rich. It may save you a little money, but it is not going to make you rich. Becoming rich does not happen overnight. It is something that you have to be determined about.

 

Five Ways To Become A Millionaire

So, what should you do if you want to become a millionaire. What are some ideas that could help you gain millionaire status? Here are five ways that you can easily become a millionaire.

 

Make Investments In Yourself

Investing time, energy, and even money into yourself can be a great thing to do. If you are investing in yourself that means that you believe in yourself and that will help you in the long run.

 

Look For The Job That Is Right For You

You need to find a job that is going to make your profitable in the long run. Once you find the right job for you, you will be able to work at it and continue to grow yourself within that career. Growing yourself means more opportunities for yourself within that business which often leads to making more money. Instead of just looking for a job, look for the job.

 

Make Sure You Do A Good Job At Your Job

Even if you are not very good at your job when you first start to make sure that you get good at what you are doing. Do not just settle for being average, always make sure that you are being the best that you can be. Make sure that you have yourself completely involved within your job.

 

Having Multiple Incomes Coming In Can Be A Good Thing

Becoming rich does not come from working just one job. You need to have more than one area of income coming in. You want to make sure that you are always increasing your income so start adding more ways for that income to come in. No matter how you are getting that income coming in just make sure that it is coming in.

 

Once You Go Over the One Hundred Thousand Mark Then Start Investing

You first goal should be to save one hundred thousand dollars. This will help you realize that it is possible for you to save up this kind of money. Once you hit that one hundred thousand dollar mark you will want to save more and more.

 

Another Way To Invest

Foreign investment is another way for you to invest in your future. This type of investment can make you money by allowing you to invest in a company that is away from your home. You get to pick and choose which businesses you want to invest in and if you make the right choices you will make money.

 

Anybody Can Save Money

Although when you first get started saving money it can seem hard and almost near impossible just know that it is not. You can do it. Saving money gets easier once you get started. Saving money helps you to become rich quick.

 

So, get out there invest in yourself and start believing in yourself. It all starts with you. Investing in yourself boosts your confidence and your drive to do better. Getting rich starts with you. If you want it you have to get out there and do it. Push yourself and know that the more income that you have coming in the better chance you have at becoming rich. Try many different things and you will see that in the long run you too can become a millionaire. 

Comments »

Why Economic Growth is Important For Your Business

When a business is looking to expand they must have economic development. This will allow the company to continue to grow and will allow for some security. An economic development board can help make sure the business is making progress and find ways for them to expand.

In the world of business economic development and economic growth will increase the number of products that the company is putting out. This will also look at the value of goods and services over a specific period to make sure the company is making money and they are expanding their business at the same time. People are in business to make money. If they are not making a profit or if they are not expanding then they need to work towards this growth and find out what is preventing an increase in business.

 

Earnings

If a business does not focus on economic development at best their earnings will stay the same and that is if they do not shrink. As the economy changes for better or for worse the business needs to make some changes to keep up with it. They need to remain relevant to their customers. If this does not happen the business may not be able to survive. They need to have new customers as well as repeat business.

 

Quality staff

For the business to provide quality products and services they need to have quality people as part of their staff. In addition to keeping solid staff members the business needs to be able to give them fair wages as well as periodic raises for their performance. To do this they need to grow. If the employees do not get additional resources they will move on to another business that will be able to provide these needs. If quality employees leave the company than so will the customers if they are not receiving the customer service that they expect. Health care is also an important topic when it comes to employees. Employees are looking for jobs that will provide them healthcare and will help provide this coverage for their family as well. if the business is not making money they cannot provide these services to their employees and the employee will move on to another company that can help them.

 

Competition

In business, there will always be competition. It does not matter which niche a person is operating in, there will always be another business that will be looking to provide the services and take business from their competitors. If a business is not growing or expanding then the competition will overrun the business and their customers will move on. The business needs to have the money to keep up with the changing demands of the customers. They need to provide the products and the services that are relevant to the customers. If the customers are not getting what they need from a business they will move on to another one that can meet their needs and their demands. If the business is not able to grow economically they will then no longer be relevant to the customers. The business will not be able to create additional jobs. They will not be able to hire more employees or advance some of the employees that they already have. The employees may also move on to the competition and this can hurt the company that they are working for.
These are some of the reasons why economic development is important for the business. This will keep the business going strong. If a business is not developing they will not make the profits they need to keep on operating and working with customers.

Comments »

Simple Investing Tips For Beginners

Nowadays, pretty much everyone is looking for new and different ways to make a little extra cash. Investing has always been one great way to make extra money. Although it can seem like an overwhelming idea investing can help you make extra money while also giving you new business venture ideas. Below are just a few key tips to keep in mind when investing.

 

Start Small

 

One of the most important things to keep in mind when investing is to start small. Begin with a small amount of funds and casually work your way up. How much you invest should be determined by how much you make as well as what your monthly bills are. Salaries for web designer jobs are typically higher than a salary for a receptionist so they may be able to invest more at one time.

 

Only Invest In Trusted Sources

 

Another key thing to keep in mind when first starting out in the investing world is only invest in trusted sources. In these busy internet times there are tons and tons of sites many of which are just looking to take advantage of unsuspecting people. Instead always research the companies you are investing in as well as the companies you are investing with.

 

Learn The Basics

 

Once you have decided to start investing it is important to learn the basics of it. Although you may not find out all of the little details and facts that go into investing it is important to learn the key stuff. Some areas to start include the basic terminology that is used as well as how to read stocks.

 

Be Leery Of Commissions

 

While it is not uncommon to be charged some type of commission by stockbrokers and other investors be sure to do research to avoid being ripped off. Many will attempt to sell high-priced products that sometimes can be useless.

 

Ask Around

 

Once individuals start investing in the market they will often find that many of their friends or family members also invest. Before investing any funds ask around to friends, family members and even co-workers for any suggestion of stocks they may have invested in. It is a simple way to get some examples about different investment ideas.

 

Speak With Your Employer

 

Many are unaware that a lot of companies offer a 401k or other form of employee retirement plan. Some allow you to invest a small percentage of your paycheck which not only allows you to invest in something new but can also help you possibly get a tax deduction in the end.

 

Stay Informed

 

Keeping yourself informed of what is going on in the market can help you to make better decisions in the long run. It is especially important to follow any thing you have invested in so you know day to day where your money is

 

Overall there are many different things you must think about before investing. Although it can be a great way to make extra money it can also come with a few downfalls. Be sure to do research before and always use common sense; if something seems too good to be true, it often is.        

 

Comments »

A Few Investment Safety Tips

Like it or not, no stock investment is risk-free. However, there are some things that you can do to ensure that they are secured. While no one else can make your stock decisions for you, it is never wise to make any decisions hastily and without some educated advice. Here are a few wise tips to make sure you know at least a little.

 

It’s Best to Start with an Emergency Fund

 

Whether or not you currently have that amount in your account, it’s always best to strive for at least six months worth of funds. If you don’t, just remember that it’s better to have at least one emergency account instead of none at all. If you can, try to put at least a third of your income into your savings every month.

 

Especially with the increasing inflation these days, it is not unselfish to pay yourself first. In doing so, you are also able to help both yourself and others.

 

Consider Your Risk Comfort Zone

 

As stated above, no investment is without risk. Investing in stocks, bonds, mutual funds, etc. is a bit like gambling in a casino. Only there’s absolutely no guarantee that you’re going to get returns or lose. As a result, you should never invest more than you’re comfortable with losing. If you have some short-term goals, this is where cash investments may be appropriate. Also remember that most securities are not federally insured.

 

Occasionally Rebalance Your Portfolio

 

In the case of your stock portfolio, re-balancing means bringing your asset allocation to where it was originally. In this way, you can ensure that your assets don’t become imbalanced. When they do, one asset is overemphasized and that can be an unfair drain to the others.

 

Remember the Scammers Often Look Like the Real Thing Now

 

Investment scammers trek popular news headlines to educate themselves on how to look more like the real thing. Whenever you’re not sure, the best thing you can do is question the source. If they get mad or their answers are vague, chances are, they are not genuine. It is also wise to keep track of common investment frauds, such as pyramid schemes and promises of high returns for doing nothing but handing over your money.

 

How to Find a Business’s Merchant Code

 

Unfortunately, a lot of bank tellers don’t know what an MCC code is. MCC stands for merchant category code. It is the four-digit number that businesses accepting cards are assigned by the credit networks. They are used to track your purchases on your statement. Sometimes they’re also used to prevent over-priced purchases such as at hotels.

 

Fortunately, you don’t need to ask a teller anymore. You can easily find a business’s MCC through the IRS list.

 

Conclusion

 

Hopefully the information above gives you a little bit of an idea of how you can maintain safety as an advisor. For more information, you can Google the SEC’s latest on investing. Once you start investing, it is very important to stay updated on the latest in safety tips.

 

Comments »

4 Ways to Finance a Government Contracts

Government contracts can be a great way of expanding a small business. Agencies at the federal, state and county levels outsource every good and service they use. If your company is involved in goods and services, there is a chance the government might need it.

A resolution passed by the Congress requires government agencies to work with small businesses. This is meant to create opportunities for small business and level the field of government contracting. Government contracts are open to all eligible small businesses. However, most companies are unable to deliver and fulfill the contracts due to financing.

Even though small businesses seek government contracts to expand their operations, the contract can create financial problems. Some government contracts can be overwhelming for some small businesses, unless they are adequately prepared. Few small businesses consider that most government payments take between thirty to sixty days. These delays can cause a significant dent in finances. Therefore, before binding for the government contracts, the cash flows in your business should be able to handle regular expenses such as paying employees and vendors. Below are some viable ways of financing government orders.

  1. Small Business Administration (SBA)

One of the best ways small businesses can finance government orders is through SBA. It was created in 1953 to provide capital, counseling, and contracts to small businesses and entrepreneurs. The agency has several financing products suited for small and midsized companies. For instance, the microloans option can reach a limit of up to fifty thousand dollars, depending on the state. The loans are ideal for startups because they are easier to get compared to the regular bank loans. On the other hand, bigger businesses can consider the CAPline loans that extend up to five million dollars. It is important to note that SBA does not provide money directly but works with banks that are willing to underwrite the loan to small businesses.

  1. Accounts Receivable/ Invoice Financing

Small businesses can finance government contracts through account receivable financing and invoice factoring programs. These types of funding allow firms to use receivables such as outstanding invoices to get finances. The financing options are advantageous to small businesses because they are flexible and easier to get, especially when government contracts are involved. Setting up the loans can take less than two weeks depending on the lender.

  1. Purchase Order Financing

Purchase order (PO) financing is a type of funding for businesses that are unable to meet purchase orders due to lack of funds. Small businesses can use a PO financing program to cover the supply cost associated with government contracts. Sometimes the program is an advanced solution and does not cover the entire amount involved. However, in some cases, the company can qualify for full financing. Unfortunately, PO financing is only suitable for wholesalers who resell products. Also, most financing institutions prefer orders that have higher profit margins.

  1. Supplier Financing

This type of funding is suitable for manufacturing companies and distributors. Small businesses with government purchase orders can take advantage of this financing to pay their suppliers. Unlike other financing options, supplier financing can help to expand the financial capabilities of a company. Also, it is compatible with other financing solutions such as account receivable.

There are many lending institutions such as pool loan companies that provide contract financing to small businesses. Government contracts are guaranteed even though they are not paid immediately. The lending institutions offer advance money to firms that are in contract with the government for day-to-day operations before payments are initiated. Unlike conventional financing, contract financing is designed to help businesses that require advance funds on ongoing contracted work.

Comments »

5 Ways To Find Great Financial Talent

Saving money for a kid

In order to run a small business well, one needs to make sure that he or she has the talent base necessary to make this a reality. It is not necessarily as easy as you might think to find the right people out there who can get the job done correctly the first time. It takes patience and time to find the right individuals and you might even have to use outplacement services, but you can do it. We will give you five tips on how to find and keep that talent today.

 

1) You Don’t Have To Just Hire Those With Degrees In Finance

Yes, it does seem ideal to hire people who have a degree in finance, but they are not the only ones with something to bring to the table. It turns out that those who have pursued other types of education often have crossover talents that work great in the world of finance. It is also a fact that those with their finance degrees are going to exist in a pool that is already overfished. Every company starts there, so why not take an alternate route and try something different?

 

2) Find Natural Leaders

Those with good communication skills are often the kind of people that you will want to promote into leadership roles. This does not mean that you have to exclude people who might be introverted, but it does mean that you have to have a keen awareness of who among your group really does possess the talent necessary to lead a team of people within your business structure.

 

3) Look For People Who Take Pride In Their Work

You will actually want to try to find people who take pride in the work that they do for you and also strive every day to make your business stronger. This is because they have fully invested themselves in the mission that you are pushing forward as well. There are not necessarily a lot of these type of people out in the world. So many are interested only in going after whatever will make them personally wealthier and more enriched, but there are some who still get it. They understand that when they work on building up the business that they are working for that it ends up benefiting them in the long run as well. You have to find those individuals.

 

4) Keep The Current Team Happy And Word Will Spread

As long as you can keep the morale up around the office as it stands right now, word should start to spread to those with the talent that you are looking for that you provide a great place to work. Think about workplaces like Facebook and Google. No one has to tell you that these are great places to work, you have already heard about it on the news or elsewhere. You already know it and so does the rest of the world. This is all because of word of mouth advertising of those companies as places to work. When you start to think about it like this, it is pretty clear that you need to do what you can to keep your current people happy by making the office fun.

 

5) Hire From The Competition

There is nothing wrong with trying to snag away some of the best talent from your competition so long as you are doing so in an ethical way. This is just a way to build up your business and remain competitive in the always competitive business environment. It is a war out there, and you need the best men and women available to help you fight those battles. Consider hiring some of those talented individuals from the competition as a shortcut to finding the right crew for what you are attempting to do. You will not regret it when those new employees begin to produce some serious results for you right off the bat.

Comments »

Stock Investing for Small Business Owners

Small business owners relish the potential to earn a great deal of money running their enterprises. Budding entrepreneurs should be aware one positive thing. The wealth amassed from owning a small business isn’t contingent on earning massive profits each year. Consistently saving and investing profits — even modest ones — every year might build up the business’ value and the owner’s net worth significantly.

 

The Corporate Strategy

Often, what works for large corporations also works for small businesses. The approaches may be scaled down a little, but the overall strategies remain the same. One strategy involves taking profits and investing the money. This creates added valuation to the business while hedging against losses related to expenditures. The insurance industry presents an example of this strategy as interest on investments may offset payments on settled claims. A small business tracking its finances with a netsuite alternative could do the same thing.

 

Of course, a small business owner must be smart about choosing an investment strategy. By relying on safe investments, a small business owner might find his/her profits growing in a safe place.

 

Long-Term and Low-Risk

Putting a set percentage of revenue into aggressive, risky endeavors aren’t automatically bad ones. Long-term investments — even risky ones — might prove profitable. That said, would you really want to put a significant amount of business profits into risky vehicles? Lower-risk investments safeguards cash and allow the money to grow. A major corporation in dire need of building up capital could seek high-yield municipal bonds offer ing6% returns. These bonds, however, come with the looming risk of default. A treasury bond pays far less than 6%, but the odds of default aren’t exactly high.

 

Generally, long-term and low-risk investment strategies benefit the small business owner. Less risk has its rewards.

 

Diversify Assets

Certain approaches can undermine low-risk investments. For example, putting too much money into any single investment vehicle can turn low-risk investments into potentially higher-risk ones. Imagine if all of a business’ cash reserves were put into the stock market and the market crashed. For all intents and purposes, the business crashes with the market.

 

Savvy investors wouldn’t likely create a personal portfolio completely lacking in diversity. The same logical attitude frequently applies when investing a small business’ funds. Diversity the portfolio to reduce risk while allowing money to grow in different ways.

 

Match Approaches to Business and Investing

Matching business strategies and goals to your investment strategies and goals makes sense. That is, if you seek moderate growth in your business’ profits, think about seeking the same level of growth with the investments. It would be an odd strategy to try and grow a business carefully and then take the capital and put it into an aggressive growth venture known for occasionally serious losses. If you’re conservative with your business, then you likely would be more comfortable as an equally conservative investor.

 

Don’t Allow Trading Fees to Cut into Profits

In order to buy stocks, bonds, mutual funds, and other assets, you must purchase from a broker. Brokers do need to make money for their services. Paying fees may be unavoidable, but you can cut down on the amount of money spent on trades. Before you sign up with any brokerage service, closely examine all the fees associated with the service. Seek out a reputable broker who provides reasonable fees that won’t cut into your initial buy too much.

 

Stay on Top of Taxes

Investments may come with tax obligations. Certain investments do fall under the category of nontaxable income, but this isn’t the case all the time. Taxes might need to be paid on dividends and capital gains. Keep all 1099s related to all investments because they will be needed at tax time. Failure to report any taxable income, even due to an honest omission, could lead to an audit or fines.

 

In short, be as careful with your investments as you are with your business. Make the two work together well contribute to improving your financial standing.

Comments »

Investment Tips before Investing In Private Companies

Investors seeking to invest in private companies will admit that it is not an easy decision, owing to the risks involved, long-term investments and liquidity issues. Whether you are investing in a private company for the first time or you have invested in over 100 companies, it pays to learn the basics so that you don’t make mistakes. For starters, you need to understand what you want to gain from the investment, but don’t primarily focus on making money. Investors seeking to invest in companies should pursue projects that they are familiar with, have a passion for, and have background knowledge on so that they can easily make more money. Besides, investors should also consider these other things before investing in companies.

 

Have diversified strategies

You are not likely to be a successful investor if you put all your money in only three or four companies. Studies reveal that successful private investors invest in between seven to ten companies. In fact, angel investors have about nine years of experience, and they have an average of one investment per year. Therefore, you should identify the amount of money you plan to allocate to that class so that you can diversify your investments to increase success odds and reduce risks.

 

Talk to customers

You need to get more customer data so that you make the right investment decision. In fact, you should talk to not less than five customers who use the service or product. It will enable you to understand from the first-hand users of products or services the void that the brand fills as well as what they like about it. When talking to them, find out if there is an alternative product or service that they would use in place of the product or service. You should find out if they would still use the brand if competitors drop the prices, why they would or would not consider using another product so that you can gauge their loyalty to your product. Most importantly, find out from the customers if they can refer other people to use the product. Investors should pay attention to the kind of customers that the company has, and they can feel safe if the customers promote the product.

 

Know the exit strategy

You should understand the exit scenarios of the sector that you want. Consider how big the company needs to be and the margins so that it can go public or have an attractive acquisition target. Also, you should understand the options available to you as the investor when buying or selling specific underlying equity. Investors can be a short or long put strategy based on the rights to sell the specific investment.

 

Talk to an expert

Investors should talk to experts in the sector that they have interest in, to get advice on various issues such as the viability of the industry. You can look for financial experts in that sector rather than in other sectors because the later might not be knowledgeable in your business of interest. Also, you should ensure that you talk to an attorney so that you know legal requirements such as legal documents when investing in private companies. Let your lawyer see all the documents to get feedback. Investors should understand their lawyer’s points even if they don’t care about them.

 

Know the deal

Investors should know how the deal structure and the company’s valuation stack up against other companies in the sector. They need to consider the valuation relative to other companies depending on several factors such as growth rate, capital structure, revenue, risk profile, and net income. You should avoid companies with a high valuation.

 

Understand the business

Investors should invest in what they know, which means that they should use their products or services before they invest in the industry. An investor who understands a business has more confidence in the investment than one who doesn’t know about the company. Besides, you cannot invest in a tech business when you don’t have a tech background. You should understand tech trends and how technology is affecting various industries among other pressing issues before you invest in the tech business.

Comments »

5 Financial New Year’s Resolutions Suggestions for Your Business

New Year’s resolutions are not just for people. Small businesses could benefit from a good resolution plan as well. The irony here is small business resolutions are made by people with the intention of benefiting people. Someone owns a small business. The benefits won’t be reaped by the inanimate enterprise, but those who run it. And resolutions should lead to benefits.

Resolutions, in general, entail improving things in some way. An entrepreneur envisioning changes to a small business sees the need for improving things. The improvements, not too surprisingly, focus on boosting revenues in some way. Any deficiencies in the operation of a small business undermine the ability to generate profits. Whether profit motivated or not, a decision to improve a small business in some way can prove helpful. Here are a few resolutions a small business owner best consider during the next 12 months.

Building Up Online and Digital Footprints

Any small business that lacks a strong presence online isn’t going to connect with the maximum amount of customers. Customers commonly seek out information about businesses online. And “online” does not only refer to the search engines. Strong presences on Twitter, Facebook, YouTube, Instagram, and more are required for even moderate success.

An entrepreneur that hypes a business on Twitter and Facebook multiple times per day would garner more attention than a business owner who does nothing. Granted, the daily promotional approach must be done right. Otherwise, the strategy could backfire. In general, a smartly executed daily online campaign should yield good results.

The social media platform does need to be personable. Reaching out to people in a truly social manner helps. Simply publishing expository information probably would fall flat.

Establish a Better Budget

A small business owner thrives when his/her enterprise delivers a good profit margin. Too frequently, proprietors focus on raw sales and customer numbers when seeking to increase profits. Sometimes, a little cost-cutting needs to be examined as well. A poorly-devised budget may be one that spends far too much on unnecessary things. Maybe the time has arrived to review new small business insurance quotes to acquire better premiums. Perhaps looking into alternative sources of energy is long past due.

Looking over the budget in relation to cash flow is something that should be done as soon as the new year arrives. If monthly revenues cannot reasonably be expected to increase by significant margins, serious thought must go into revising business’ budget. Otherwise, money will continue to be unnecessarily wasted.

Enhance Other Skills

In addition to honing primary skills, seek to build and improve secondary skills required to be a success at running a small business. If your speaking and writing skills remain a bit lacking, do what is required to enhance them. Such improvements would only benefit you. So, why not put the effort into enhancing these and other talents?

Increase Productivity Exponentially

Productivity takes many forms. In the business world, increased productivity may translate into both earning more money and also save money. A person who chooses to keep a business open one extra hour a day makes it possible to generate more revenues through servicing customers. An entrepreneur who performs certain duties him/herself rather than outsourcing things saves money on professional services. Profit margins may improve nicely as a result.

Increasing in productivity do need to be measured with a helpful amount of common sense. If you are not cut out for a particular task or can’t do certain things at a necessary level of quality, then the job should go to someone else. Areas in which you can be more productive should be where you focus your productivity increases.

Place Value On Yourself

Shockingly, not every small business owners put the right amount of value on their skills, services, and products. Why sell yourself and your business short? Not asking for prices commensurate with worth doesn’t make much sense from a business perspective. Some might feel uneasy about raising prices or charging higher rates.

Comments »

Conveying the Basics of Content Marketing Simply to Your Employees

The first thing that employees just getting familiar with sales and marketing should grasp is the difference between traditional (outbound) marketing and the newer forms of inbound marketing. Traditional marketing took place over mediums like television and radio; this kind of marketing usually involved buying a time slot. Once the advertisement went out in that time slot, your job as a marketer was essentially complete.

 

Content Marketing is the Engine for Inbound Marketing

 

Newer forms of marketing are called inbound marketing. This kind of marketing relies on content marketing to get your message across on search engines, social media, your blog, and email newsletters. Inbound marketing is also cost efficient for two reasons – you’re letting the customers come to you by creating engaging content and, secondly, you leave the content up for everyone to see. This is in stark contrast to outbound marketing.

 

The basic idea behind content marketing is that you’re going to be creating content that, in turn, stirs up attention and generates leads for your company. Expanding the number of leads that are drawn to your company, and who might hopefully make a purchase some day, greatly expands your customer base. Content marketing is also geared around the idea that, by generating content that hits customers at the right stage of the buyer’s journey, you can also increase your company’s online sales and brand awareness among general consumers.

 

A lot of people are also attracted to content marketing because it’s an incredibly diverse field. You can create videos, blog posts, whitepapers, e-books, advertisements, and social media posts and deliver that content across a variety of mediums to garner more customers. The only real limitation is your imagination. That said, content marketing is inherently measurable in real time against your marketing team’s key performance indicators: another advantage over outbound marketing.

 

Content Marketing is Measurable in Real Time

 

The beauty of content marketing is that it allows you to A/B test all kinds of ideas (e.g., different websites or different mediums for content delivery) to see which ones are actually increasing your leads and conversions. The key thing to remember if you’re trying to explain content marketing to your staff is that the goals that you set need to be measurable and specific.

 

What do those two words mean? A goal that’s measurable would look like this: This piece of marketing should increase my web traffic by 10% in the first six months and social media subscribers by 25% in the next year. The more specific that you can be with your goals, the easier those goals are to measure. And the easier that a goal is to measure, the easier time you’ll have improving on what’s working well and changing what isn’t working to improve your visitors, subscribers, and leads.

 

In the same way that portfolio management software centralizes your management processes and makes them easier to understand, customer relationship management software can also be an invaluable tool for managers. CRM software allows you to track how well all of your marketing is going and tailor specific messages to customers.

 

Your goals should be centered around the idea that content marketing can improve your sales and generate more leads. More than that, content marketing can help foster brand awareness and solidify more customer loyalty among customers who have already decided to purchase from your company over the competition. Remember: Make your goals measurable, and the more specific, the better.

 

Promote Your Content Everywhere

 

Creating the content is only half of the marketing battle. You’re really after more views. To get there, make sure that your website is search engine optimized and that you’re building and disseminating the kind of content on social media that garners attention and gets passed around. The goal is having content that gets commented on and boosts your brand awareness.

 

Comments »