Picture casually borrowed from The Verge.com
I’ve been especially preoccupied for the past couple of months, not least because I want to be. I do not enjoy watching my account fling itself about in 5% interval sessions every day. So I’ve worked to keep my head out of the market’s daily trading; if I’m not actively watching then I cannot do something stupid.
I have also made the conscientious decision to get off of Twitter.
Twitter’s service is the epitome of pointless preoccupations. It is jam-packed with losers – the less informed on any subject the better – the kind of place that only journalists could call home. Twitter is a desolate wasteland of sound bytes. A proverbial dessert filled the brim with bumper sticker slogans, and no better.
The service rose to prominence on its remarkable ability to act as a staging ground for foreign opposition movements. Twitter was almost as personally responsible for the Arab Spring on the people setting themselves on fire.
So naturally that aspect of the site has been put under wraps. In order to even operate under these foreign despots, Twitter has been reduced to making agreements to prevent users from creating those types of flash movements. Strike one: its most relevant purpose of spurring democracy in the undemocratic corners of the world is gone.
So what’s left? Celebrities and vicious American politics mostly. Twitter is a great place to watch a man lose his job because he holds traditional views on marriage, or to watch the feminist activist who crushed him be forced into hiding for the rest of her life as a product of retaliation.
So not a whole lot worth seeing. The worst humanity has to offer actually. Strike two.
As far as a news source, Twitter excels. I’ve gotten breaking news from it at speeds that cripple traditional outlets, making even the Cable Networks look like homeless people. But the cost of weeding through all of that bullshit is just not appealing anymore. It’s not like first access to news is all that useful of a strategy for making money anyway.
Big returns are had by correctly bucking the herd over long term. Fifteen minutes of advanced notice in developing announcements is just not a good edge. Hell, half the time those breaking segments are wrong or incomplete anyway.
And that’s basically strike three. What’s good about Twitter is overwhelmed by the feminazis. I realized how easy it was to get stuck in the sticky politics of Twitter and how hard it was to navigate the platform successfully. And every day Twitter admins make it known that there won’t be much left worth navigating for.
As far as Twitter’s actual user base is concerned: is almost impossible to tell how many real human beings actually use the service. Bots are everywhere doing all sorts of algorithm nonsense. From the angle of the business (and all ad based New Tech business ventures in general) let me ask you something:
Have you ever intentionally clicked on a web ad?
Who are these people buying products from web advertisement? Who says “hey that car that just interrupted what I was doing looks awesome, I think I’ll spend $20,000”? There has to be some serious limitations to this approach as a viable sales generator for companies.
I mean, maybe I’m wrong here? Maybe some of you just love having your day interrupted to put your credit card number on unknown internet websites…?
But if you were a company with a $10K… $100K, …$1M advertising budget, why would you go to a service like Twitter? Especially if your own service wasn’t sales based? If you are selling widgets and some guy says “hey I found your widget on Twitter”, well that I guess is all good and well.
But what about if you’re using Twitter to promote your product which is also advertising based? How do you know the “people” linking to your website are even real?
And if you’re a company selling real products and buying ad space on any website, how do you know their traffic is real either?
Wrapping this post up, I haven’t regularly used Twitter in almost a month and a half, limiting myself to only occasional sessions, and I feel great. It’s a pointless time vacuum and being free from it my productivity in other areas have grown by leaps and bounds. Good riddance.Comments »