SodaStream reports earnings this Wednesday, February 20th. Based on the weekly chart breakout below, I am going to be watching the reaction to the report (I almost never play earnings and have no interest in doing so here. Rather, I am referring to the post-earnings price action). First and foremost, the $45 primary breakout level must hold to the downside. Beyond that, the stock has handled the breakout very well headed into earnings, since I first pointed it out last month in this post. Keep in mind, the stock is very heavily-shorted and prone to further violent moves higher.
I also wanted to point out that the SodaStream technology is starting to disrupt. The photo above is of the Samsung SodaStream Refrigerator ($3,900 price tag).
From the Uncrate website:
The first fridge to ship with a carbonated water option — powered by SodaStream tech — alongside a traditional water and ice dispenser, it also offers a kid-friendly, counter-height Flex Zone drawer, dual doors for the main compartment, and a freezer on the bottom. Other features include Twin Cooling Plus technology, LED lighting, and an ice maker capable of cranking out 10 lbs. of the frozen stuff per day.
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Good looking fridge, nice features. The LEDs make the Sammy’s look ace.