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Tag Archives: Social Media

How To Turn Your Employees Into Your Best Advertisers

Finding a way to advertise and improve a brand is very important. When you are looking to boost the brand of your company, one great resource can be your staff of employees. Good employees can do a great job of promoting your organization and corporate brand. It shouldn’t be a question if you are going to use employees as ambassadors – it should be one of your goals. There are a variety of tips that should be followed to make this strategy more effective.

 

Discuss Strategy

You should first discuss a marketing strategy with them. This process should include discussing what the goals of the organization are and what key talking points could be when trying to promote the business. This will help to keep people on the same page and delivering a consistent message.

 

Encourage Social Media Sharing

Most companies today have company account pages on Facebook, Twitter, and other social media sites. This can provide a company with the means to reach thousands of people immediately. However, the amount of people that can be reached can grow exponentially if your staff follows the company online and shares positive news. ThriveHive lists social media sharing as their number one suggestion. Encouraging your team to share information will allow a company to leverage the outside relationships that each of your employees already has.

 

Provide Guidelines

While you will want your staff to feel comfortable speaking well about your company, you still want to make sure that you have well-established guidelines for them to follow. You will need to have a very clear policy that will dictate what an employee can say and where. You should also make sure that all staff knows the difference between private and public information. This will also help to prevent an employee from accidentally giving away sensitive information that should have been kept a secret from everyone outside the company.

 

Get Involved In The Industry

For your employees to do a better job of advertising your company, you will need to allow them to get involved in the industry. You should encourage employees to get involved in professional associations and other groups that could allow them to meet new people and build a positive reputation with others in the industry. When you have employees that are involved in the industry, you can be assured that they will be able to help you reach a larger group of the right people.

 

Community Involvement

While getting involved in the industry is important, you should also encourage people to be more involved in the community. It is very important that your industry peers and competitors are aware of your company, you should also focus on building a positive reputation in the community. Ultimately, all people in the community that you and your team are able to reach could turn into customers down the road. You can do this by setting aside one day every quarter to take the whole team out to do community service. Wear company t-shirts and post photos to social media sharing the good that is happening within your company and community.

 

Focus On Employee Happiness And Satisfaction

While you can have a lot of different options for employees to get involved, you will ultimately want to make sure that they are happy working for your organization and satisfied. When an employee is trying to advertise your business, they will do a much better job if they are excited about coming into work each day. Because of this, you should make it a goal to make sure that your staff is happy to work for your company and believes in the mission. Some of the best ways to do this is by providing convenient work schedules and try to give the best employee benefits that you can.

Ultimately, when you are looking to utilize your staff as brand ambassadors and advertisers, you also need to make sure that everyone knows what the message is. The worst thing that could be done would be if employees are not clear on the statement or mission and start to provide the public with incorrect data.

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5 Ways to Brand Yourself When Hunting Jobs

If you are a weary job seeker, take heart. You most likely have not branded yourself properly, but you can do it and get your dream job. You probably have been diligently attending networking events, spending long hours working on your resumes and cover letters, and applying to open positions, but you still have an opportunity to succeed. Here are a few strategies that you need to implement to land the job.

 

Focus First on Companies

Don’t focus on defining the role you want and then looking for open positions in different companies. Many people do this, but, unfortunately, this old method no longer works. Look for a few companies that you believe are great places to both work and advance your career. Consider the culture and networking opportunities that they offer. You may follow this link “https://jmjphillip.com/search-services/retained-executive-search-firms/” and see if JMJ Phillip is one of such companies. Remember, you need to join a company that meets your unique needs, so it’s appropriate to do some research before you create your list of potential employers. Once you have chosen the companies, focus on developing relationships with the individuals inside and seek their help to know how you can get in the door and grow in your career from the inside.

 

Acquire New Skills

Remember, job hunting involves competing with many competent candidates. For that matter, identifying great companies is just the beginning of the long race. Acquire as many new skills as you can to be ahead of the game. Learn foreign languages, research techniques, programming languages, or any other discipline. If you do this, you will see your chances to land a good job locally or internationally improve.

 

Enroll in Certification Programs

Certification programs will also sharpen your existing skills and make it easy for employers to verify your skill sets. While certification is often not a requirement during recruitment, it will set you apart. The certifications will help employers to notice your commitment and ability to contribute to their organizations’ success.

 

Take Advantage of Social Media

In the present digital age, lots of jobs are available online, and you can get them if you use social media sites such as LinkedIn and Facebook innovatively. Create comprehensive, attractive profiles. Smile and ensure you look pretty. Employers are humans, and they will only hire happy people. When you smile, they think that you are a nice person who is easy to work with. However, you need to identify your unique selling points and include them in your profile. Show off your previous projects that demonstrate your level of expertise, and do this repeatedly. The chance that employers will take in your selling points is higher when you tell it many times.

 

Some candidates show off their unique selling points but still fail to impress employers. The truth is that you will have to convince your employers that you are not just creative and funny but are better than your competitors. Recruiters often find many people who claim to be innovative and hardworking, so you need to do better than that. Provide evidence that you have managed specific projects in the recent past and achieved your employer’s objectives within the stipulated time.

 

Keep a Blog

Your own blog will give you unlimited opportunities to showcase your abilities and expertise. Start one and post high-quality content regularly. Besides, use videos occasionally to communicate with your followers. People love to watch videos. Focus also on topics that you are passionate about, and include your career goals and skills in your career section. This way, your audience will be able to read and know your availability to take specific types of jobs, and that will increase your chances to get jobs from your blog.

 

Conclusion

Finding your dream job may take some time. But if you brand yourself appropriately, you may succeed in an incredibly short time. Take your time and implement these strategies, and see your job hunting made easier. Remember, you will not be rewarded for what you know, but what you do.

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Social Media Addiction Shares Similarities to Drug Addiction

The impact of social media forever changed the way people interact with one another. A simple free social media profile makes it possible to send messages to large audiences all over the world. Joining popular social media group further allows collectives of people to interact. Some “average persons” even became celebrities due to their activities on social media.

 

Accessing social media isn’t difficult. Just tapping on a smartphone leads to opening several social media pages. Active members of social media communities become habitual in their daily social networking. Unfortunately, social media habits can turn into outright addictions. The notion of addiction isn’t a provocative overstatement. Social media addiction shares similarities with the throngs of drug addiction.

 

Time Consumption and a Lack of Self-Control

Obsessions with social media lead to investing incredible amounts of time interacting on social media each day. The hours continue to expand. Other daily duties become ignored. Soon, social media time consumption becomes the primary thing people do during the day and evening. Taking a break from social media for a mere two days becomes an impossible — and painful — thought. The social media user now lacks the self-control to step away. Doing so would bring forth pain and, possibly, a loss of identity. If this description doesn’t fit addictive behavior, what else does?

 

Now, a tremendous number of people spend a lot of time on social media for important reasons. They stay in touch with family. The news feeds on top social networking sites keep them informed. Perhaps even overdoing it a bit on social media isn’t entirely wrong. When someone becomes so compulsive with social media activities that the activities interfere in other areas of life, however, a problem exists. When someone loses a job due to blatant social media obsessions at work, that’s a visible sign of a severe problem. Worse yet, imagine someone who wants to curtail social media use and cannot. Consider that another sign of a problem.

 

The Negative Consequences of Social Media Use

Two traits commonly describe dire addictive behavior. A person wants to stop, but cannot. Use continues even in the face of drastic consequences. The previous example of someone being fired for on-the-job social media abuse reflects these traits play out in the real world.

 

Quitting social media behavior isn’t an option to those suffering from psychological addictions. They may attempt to cut back on social media time, but “cravings” return them to their computer and platform profiles. The pain of curtailing social media use becomes worse than the other potential consequences. Lost jobs and ruined relationships matter not. Again, the similarities between social media addiction and drug addiction become apparent.

 

Tougher for Millennials

All age demographics embrace social media use. Millennials seem to use social media the most. Millennials grew up in a culture consumed by social media. They don’t necessarily understand what life without social media involves. Perhaps adults should take steps to help lead young persons down different paths. Enrollment in college gap year programs could very well show a young person there’s life outside the virtual realm. Enrollment in sports and other hobbies may be beneficial as well.

 

Dealing with the Addiction

Legitimate social media addiction treatment programs do exist. Undergoing therapy and rehabilitation for social media — or any addiction — could help alleviate the negative consequences. Professional help does exist. Seeking out such help might be worthwhile when life suffers due to social media behavior patterns.

 

As with other addictions, the treatment path often starts once someone recognizes he/she has a problem. If the sufferer refuses to acknowledge the possibility of an addiction, an intervention may be necessary. Friends and family might find it odd to intervene over someone’s social media behavior. Upon viewing social media addiction through the same lens as drug addiction, an intervention won’t seem like something odd.

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