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How to Create an Effective PR Strategy When Things go Wrong

Having a good reputation is very important and is a necessity in order for a business to succeed. Businesses today can spend a lot of time and resources making sure they have a good reputation. While this can be a great strategy to follow, there can always be situations in which things do not go well and crises can happen. To make sure that you are prepared, it is important that you have a PR strategy in place to follow when things go wrong. There are several tips that should be followed to create a good PR strategy during a bad situation.


Have a Plan in Advance

Due to the importance of being able to respond when things go wrong, you need to make sure that you have a plan in place beforehand. All companies need to make sure that they have a PR plan in place at all times. While having a PR campaign in place when things are going well is beneficial, you also need to make sure that you are able to respond and do well when things are not going well. This part will need to make sure that you have a basic strategy and procedure in place that can be followed when things do not go well. This will ensure that you have steps that should be followed when things are hectic and not in complete control.


Get Ahead of a Situation

When it comes to PR, one of the most important things that you need to do is to get ahead of the situation. One of the biggest issues that a company can have is when negative news comes out and they are not aware of it right away. When a company does not respond soon enough, the story can soon go viral and reach the masses. Because of this, you need to make sure that you are constantly monitoring the media. This should include monitoring the Internet for new posts, following the major and local news sources, and scouring social media. Doing this will ensure that you are made aware of any negative news before it becomes more problematic.


Be Transparent

When things go wrong and you need to respond, you also need to make sure that you are as transparent as possible. Transparency is always a better option than not being clear. However, it is even more important when things do not go your way. If you are caught not being honest after a negative story comes out, the results could be far worse than if you simple were more forthright.


Do Not React Passionately

One of the biggest mistakes that people make when something goes wrong is that they react too quickly and act with too much passion. When something goes wrong with your business, you need to remember to be professional. Instead of getting very defensive and angry with an initial reaction, you should instead try to remain calm. This will help to ensure that you do not make matters worse by saying something that you did not mean to say.



After the crisis is over, you also need to make sure that you spend time considering how the process went. In all likelihood, you will have other PR emergencies in the future and it is very important that you are able to learn from your past experiences. You should make note of what went well and what could be improved in the future. This will ensure that you are more prepared for the next situation that develops.


Finally, you need to make sure that your plan is right for your business. Depending on the industry that you are in and the goals of your company, the plan that you will have will vary considerably. When creating a plan, you need to make sure you spend time thinking about what risks are present to ensure you are prepared for the more likely situations.


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How To Keep Your Reputation In Tip-Top Shape

It is up to each and every business owner to make sure that he or she is keeping their reputation at the highest possible standard possible. Reputations have always mattered, but they are perhaps even more important in today’s world than ever before. PR services are in high demand for a reason. Today, we want to take a look at some of the ways that one can improve their own reputation online or out in the real world.


Monitor How Your Online Reputation Is Holding Up

One of the best ways to keep your reputation intact is to see where you are in the beginning. You need to know how the outside world views you. When it comes to the online world, it is not that hard to figure out how they think of you. When you go on social media websites, you can see how many times the public is mentioning you and what kind of tone those mentions take on.


There are plenty of metrics in the online space that you can look at. In addition, you might be able to find some real world ways to figure out if you are doing well or poorly in terms of your reputation. If you can’t figure it out, bring in a focus group of local people to let you know how you are doing.


Focus On Earning Positive Reviews

Plenty of people look at online reviews when they are seeking information about a product or service that they are considering using. This means that they may want to look at any way that you can possibly generate as many positive reviews as you can. Many positive reviews lead to the possibility that people may check out what your product or service is all about.


Negative reviews are obviously a problem, but you may feel that there is little that you can do about them. That is just not the case though. You can try to get in touch with those who are leaving the negative reviews and see what kind of assistance you may be able to provide to them. Try to figure out what went wrong with their experience and try to help them improve their experience in the future.


You can even earn reviews out in the real world from people who frequent your stores. Their reviews will come more in the form of word of mouth stories that they pass on to those that they care about. Still, this is enough to convince more customers to come into your store.


Create A Blog And Fill It Up Frequently

Having a blog that you contribute to on your own website frequently is a great way to build up your reputation. You might think that blogging is not something that people are doing all that much anymore these days, but the truth is that someone who puts a blog on their website has a much better chance of attracting more views and attention than they otherwise would have.


If you are serious about getting the most traffic to your website, then you need to have a blog that you are more than happy to contribute to. This means that you will want to write on a topic that you feel confident in writing about and one that you are also happy to write on for an extended period of time. Naturally, it will need to have some angle that relates to your business, but that should not be too hard to figure out.


Try To Avoid Being Too Stiff

Being too stiff in the way that you do social media is a great way to end up just like everyone else who is on the Internet. Instead, you need to try to figure out a good way to keep things fresh and original as much as possible. Have your own style and you should be just fine.


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