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How to Create an Effective PR Strategy When Things go Wrong

Having a good reputation is very important and is a necessity in order for a business to succeed. Businesses today can spend a lot of time and resources making sure they have a good reputation. While this can be a great strategy to follow, there can always be situations in which things do not go well and crises can happen. To make sure that you are prepared, it is important that you have a PR strategy in place to follow when things go wrong. There are several tips that should be followed to create a good PR strategy during a bad situation.


Have a Plan in Advance

Due to the importance of being able to respond when things go wrong, you need to make sure that you have a plan in place beforehand. All companies need to make sure that they have a PR plan in place at all times. While having a PR campaign in place when things are going well is beneficial, you also need to make sure that you are able to respond and do well when things are not going well. This part will need to make sure that you have a basic strategy and procedure in place that can be followed when things do not go well. This will ensure that you have steps that should be followed when things are hectic and not in complete control.


Get Ahead of a Situation

When it comes to PR, one of the most important things that you need to do is to get ahead of the situation. One of the biggest issues that a company can have is when negative news comes out and they are not aware of it right away. When a company does not respond soon enough, the story can soon go viral and reach the masses. Because of this, you need to make sure that you are constantly monitoring the media. This should include monitoring the Internet for new posts, following the major and local news sources, and scouring social media. Doing this will ensure that you are made aware of any negative news before it becomes more problematic.


Be Transparent

When things go wrong and you need to respond, you also need to make sure that you are as transparent as possible. Transparency is always a better option than not being clear. However, it is even more important when things do not go your way. If you are caught not being honest after a negative story comes out, the results could be far worse than if you simple were more forthright.


Do Not React Passionately

One of the biggest mistakes that people make when something goes wrong is that they react too quickly and act with too much passion. When something goes wrong with your business, you need to remember to be professional. Instead of getting very defensive and angry with an initial reaction, you should instead try to remain calm. This will help to ensure that you do not make matters worse by saying something that you did not mean to say.



After the crisis is over, you also need to make sure that you spend time considering how the process went. In all likelihood, you will have other PR emergencies in the future and it is very important that you are able to learn from your past experiences. You should make note of what went well and what could be improved in the future. This will ensure that you are more prepared for the next situation that develops.


Finally, you need to make sure that your plan is right for your business. Depending on the industry that you are in and the goals of your company, the plan that you will have will vary considerably. When creating a plan, you need to make sure you spend time thinking about what risks are present to ensure you are prepared for the more likely situations.


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