Invest in the Well-Being Craze!

I’ve got a few stocks for you that I think are great to buy, but first let me tell you why…

We are living in a time where people are even more self-conscious than ever before!  Well, at least in my lifetime.  I believe this so much, that I think it will be one of the legacies of our generation… hmmm, if not legacy, then at least the cultural identity of our generation.  I guess we can thank the baby-boomers.  It’s interesting that the Baby Boomers lived in denial starting in the late 90s.  If you are a post-WW2 baby, then you probably know what we’re talking about.  When the millennium came along, you probably began to notice your age, and when that didn’t make you happy, you tried to ignore it.  Fast forward a decade later, and we can see that in the previous few years, this generation has said… “the hell with it” and are now starting to do something about the quality of their life now.  Students of marketing, you should be getting excited here.  This is a shift in society that is affecting social spending, creating new markets, and new demands.   Yeah, we can go and blame the recent highly publicized flu scares of late that have caused many to run to their doctors, but in reality, that’s just an event in a moment in time creating hype-demands and hype-markets.  What truly affects markets are gradual changes in the way society thinks, and this usually is detected after the trends are already well established.  Anyway, I’m just using the giant savings accounts (aka “buying power”) of the baby-boomers as an example, but it extends to the early Generation X population.  And more than that, these spenders are influencing the rest of our society.  Heck, I’ve been taking Zinc since highschool, and now I take multi-vitamins because I convince myself that if I do so, then I don’t need sleep (can theHawaiiTrader ever get sleep?  Sheesh, I’m still on Philippine time!).   Go ahead, and look at yourself and your lifestyle… how have you been affected by the well-being craze that is upon us?  Are you heading to Yoga?  Are you banking on turn-key body-building gyms?   Do you actually think a “cold-buster” from Jamba Juice is going to make you get well?  Or like here in Hawaii, if we get sick, we go to our favorite Vietnamese restaurant and order pho.  Oh yeah, don’t forget, how many of you are paying to lose wait?  What the heck… we’re having beer companies battling over who has the least calories.  Hey, I’m happy  that Odwalla figured out a way to smash 10 fruits into a small bottle.  Now if only I can sleep on a Tempurpeudic mattress.

Where money is spent, companies will emerge.  And when they emerge, you should start understanding why their stocks are moving up at such a fast pace.  The proof is in the salad (with low fat dressing and some vegetable chips with low sodium and no MSG)…

…those are my Top 5  “make-me-better” stocks.    Herbalife Ltd. [[HLF]]   , Northeast Utilities System [[NU]] ,  The New York Times Company [[NYT]] , [[MED]] , Colgate-Palmolive Company [[CL]] Short term traders can play the short-term high volume pullbacks; meanwhile, investors should buy on these pullbacks as the trend is still firmly up.  Pay attention to NTY and CL as they have good technical patterns that can predict short-term price movements in the entire sector.  CL is your big boss.  Get well soon!

-gio-

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