Back in 2007, the four horsemen leading the tech charge higher as we formed a multi year top were: $AAPL, $GOOG, $RIMM and $AMZN. In recent months, $GOOG and $RIMM have fallen behind in certain areas, and their stocks have been weak for quite some time now. $AAPL and $AMZN, on the other hand, have been dominant.
One of the interesting things about the mass psychology in the market happens when we see a broad market bullish to bearish reversal. Fund managers and traders look for whatever long plays that are holding up relatively well, and they pile in while the walls around them cave in. Interestingly, when the relative outperformers/last bastions of safety finally start to roll over, that is a sign that we are– at the very least–at the beginning of the end of the correction. Recall in late 2008/early 2009 when plays like $WMT and $XOM rolled over, after having been very good outperformers. Corrective/bear markets eventually get to everything. There are no sacred cows, especially in those places where a large amount of market players think they can safely hide as the market slides.
In the current market, both $AAPL and $AMZN have been hanging tough since the broad market started to fall apart in late April. Both of their respective daily charts, seen below, tell the story of them starting to break down. While there is a sort of taboo about shorting these two stellar businesses, if you are looking to be aggressive, then now would be the time to short them on further market weakness.
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