iBankCoin
Full-time stock trader. Follow me here and on 12631
Joined Apr 1, 2010
8,861 Blog Posts

Starbucks Coffee? It Stinks

I am still short of share of Starbucks in highly principled terms, since $77.29 with a $76.77 add.

On principle, I say, seeing as the coffee is burnt But for the sugary cover-ups of its drinks, I doubt the firm would be in business today.

Just last night, I was at one of the fancier Starbucks sporting a “Clover machine,” where I ordered the most expensive coffee they had from Africa. Needless to say, it was another disappointment, especially given how lackadaisical the workers were to get the line moving.

Perhaps I am being a bit too harsh on Starbucks here, but in all seriousness the technical case for holding my short is still there.

I will come back in a bit with charts.

What are you trading this morning?

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21 comments

  1. traderconfessions

    NDLS long and ROST short

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  2. UncleBuccs

    Chess, sometimes the stocks you are short are exactly what I’m long..lol! (that saddens me) In this case, I absolutely HATE Starbucks the company & chart. Feel free to grind them into oblivion along with GM.

    On a side note, it’s totally lowbrow, but I’ve been enjoying a low acid coffee I picked up in El Paso called “Don Pedro’. It’s already ground & in a can, but I like it enough to have added a 4pk in w/ my most recent AMZN order.

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  3. theBigRagu

    I’m a Chock full o’ nuts guy.

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  4. delaughterc

    The Critic was amazing.

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  5. David

    Check that ESS I was telling you about Chess. Looks lower still. REITs are getting smashed in this market.

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  6. jeffsimmons@yahoo.com

    Hi Chess,
    Do you think GOOG has a chance here, or leave it alone?
    Thanx!

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  7. Montrose

    Thinking of taking a stab at HBAN.

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  8. tradercaddy

    I now get my coffee at Trader Joes, whole beans of good quality and inexpensive.
    I agree with you about the SBX coffee and have thought about this for years but I try not to confuse my trading with my personal tastes (anti Peter Lynch) for if I did I would have shorted AMZN years ago and thus been wiped out several times over.

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  9. Tpain

    Hah I tried out the “clover” yesterday as well. Got the Hawaiian coffee. It was alright, but nothing special.

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  10. Shawnji

    GRPN looking good, watching ASTI, AMRI if it can hold 22. Still long LULU calls courtesy OA

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