Much like in the casinos where there are no clocks and no windows, every detail matters with some of the larger, well-known brands and which colors they employ for logos and all things associated with the brand.
Infographic by WebpageFX
Joined Apr 1, 2010
8,861 Blog Posts
I’d like to think of myself as “more evolved”, but will admit to NOT buying a product because of an undesirable color, or a shade that might show dirt or wear poorly.
Americans and Japanese see the same color differently. When film cameras were popular, Kodak and Fuji films had different light sensitivities so that the intended users each saw the images as best.
Of all the groups that used my company’s products, the Germans were the most picky regarding colors and logos. One product was rejected because we had bought the type font from an American company rather than a German company. The difference was only detectable under a microscope.
Thanks, Chess, this infographic is very cool. I remember something about colors and the affect on the consumer but had forgotten the practice is still widespread.
I’m surprised ebay doesn’t use more orange, though it is used in their current logo for one letter.
When I saw purple the first thing I thought of was Crown Royal lol. That’s a bad sign.